Alexander Crueger

Accomplished Client Relationship & Business Development Executive with extensive experience in C-suite-facing sales roles across global organizations. Proven track record in originating, closing and managing high-value institutional clients, consistently driving significant revenue growth and achieving exceptional client retention. Multilingual leader of high-performing cross-regional teams, adept at strategic thinking, and culturally agile in fast-paced, international environments.

HEAD OF BUSINESS DEVELOPMENT, NORTH AMERICA at WORLD ECONOMIC FORUM (2024-07 – 2026-04)

Led a US-based business development team responsible for originating, negotiating, and closing new partnerships through C-suite engagement, as well as a Geneva based sales support team.

• Delivered record-breaking 50+ new partnerships in 2025 worth more than 10M CHF, by securing partnerships with leading global corporations including FedEx, Mars, Wells Fargo, AbbVie, Nvidia.
• Launched a centralized business development function to strengthen global sales effectiveness, pipeline building, and contract signing, resulting in the highest number of non-Davos partnerships ever.

HEAD OF BUSINESS DEVELOPMENT, EUROPE & NORTH AMERICA at WORLD ECONOMIC FORUM (2023-03 – 2024-06)

Led a cross-regional team of business development managers, responsible for new partner acquisition.

• Implemented structured sales processes, including proposal standardization, CRM discipline and opportunity qualification, resulting in elevating and professionalizing the business development team.
• Developed standardized pipeline management and reporting tools to enhance data-driven decision-making for senior leadership, resulting in improved forecasting accuracy and onboarding quality.

ACTING HEAD OF AVIATION, TRAVEL & TOURISM INDUSTRIES at WORLD ECONOMIC FORUM (2022-09 – 2023-02)

Maternity Cover - Managed an industry portfolio and additional team of project and community managers, overseeing strategy and partner engagement.

• Collaborated closely with the Business Engagement teams, expanding the community by 50%.
• Delivered the annual CEO meeting in Davos, tackling post Covid workforce challenges in the industry.

HEAD OF STRATEGIC PARTNERSHIP CLUSTER at WORLD ECONOMIC FORUM (2016-07 – 2023-02)

Led and developed a team of relationship managers across Geneva and New York, overseeing a CHF 35M portfolio of ~50 global companies at above 90% retention, including the largest global financial institutions and leading supply chain & mobility companies in the US/EU/MENA.

• Directed the operational planning and partner engagement for the Davos Annual Meetings during the challenging Covid-period between 2020 to 2022, ensuring no partner losses during this period.
• Initiated organizational transformation initiatives to improve operational efficiency, resource allocation, and digital engagement tools, resulting in a swift and smooth transition to the virtual management of the community.

HEAD OF FINANCIAL SERVICES CLUSTER, STRATEGIC PARTNERS at WORLD ECONOMIC FORUM (2014-01 – 2016-06)

Established and scaled the WEF USA financial services account management function.

• Developed the engagement strategy for partners, working directly with executive leadership to align Forum engagement with business priorities, resulting in increased engagement of the FS community.
• Designed and launched the Strategic Partners Young Global Leaders initiative, hosting exclusive CEO events, to help strengthen the retention of key strategic partners.

SENIOR ACCOUNT MANAGER, STRATEGIC PARTNERS at WORLD ECONOMIC FORUM (2010-12 – 2013-12)

Managed and developed a CHF 7M portfolio of leading financial services institutions, increasing engagement by 15%, while ensuring retention at 95%, by enabling organizations to build meaningful ROI strategies.

GLOBAL CUSTOMER ENGAGEMENT MANAGER at THOMSON REUTERS (2008-08 – 2010-11)

Led the operational mobilization of a global customer engagement team to deliver the company's largest-ever product migration rollout, through designing and deploying "Master Class" training events for frontline sales.

TACTICAL MARKETING MANAGER, EMEA at REUTERS (2005-01 – 2008-07)

Designed and executed quarterly sales campaigns to achieve revenue targets and institutional objectives.

ACCOUNT MANAGER, GERMANY at REUTERS (2002-10 – 2004-12)

Managed and developed remotely a €3M portfolio of ~200 financial services clients in Germany.

MBA in International Management – BOSTON COLLEGE (2000-09 – 2002-05)

BS in Management and Organizational Behavior – THE AMERICAN COLLEGE OF GREECE (1994-09 – 1998-12)

High School Diploma – ATHENS COLLEGE (1983-09 – 1994-06)