Andre Visser

An accomplished, International Sales and Business Development professional with a broad commercial and operational know how. Bridging product, service, sales and marketing, with a significant element of technology, innovation, quality, and precision.

Results driven.with a strong entrepreneurial mindset. I take a highly consultative and hands-on approach. I work closely with customers, understand their ecosystem, balance data-driven decision making with intuition and create value.

Having worked for both established multinational corporations with global reach, as well as a disruptive technology startup company, I have gained a clear understanding of how to successfully commercialize measurement and control instrument manufacturing hardware and software solutions across diverse industries, such as food and beverage, fresh food retail, life sciences, pharmaceuticals, and chemicals.

15+ years experience in building and leading cross-functional teams in areas such as product, sales, marketing, channel partner management, strategic account management, and service management.

Dedicated to fostering a work environment that is cooperative, agile, adaptive and supportive of the growth and development of both individuals and the team.

bNovate Technologies Switzerland

Disruptive tech Start- Up for the automated bacteria detection in water.

 

2020 - 2022 Head Sales & Channel Management

 

• Developed and implemented a comprehensive go-to-market strategy for sales, marketing and services, encompassing market analysis, segmentation, market entry planning and channel development.
• Set-up and entrenched a fit-for-purpose CRM (Salesforce) incorporating process optimization of sales, marketing, and segmentation as well as sales pipeline and enablement tools.
• Established a global sales channel roadmap, built relationships, aligned mutual expectations and secured agreements.
• Initiated digital services including cloud-based solution and data analytics.
• Built and led the team to scale the business, globally.
• Setup and owned annual sales and expansion targets, forecasting, budgeting and the corresponding P&L.

 

Mettler-Toledo Sales International GmbH  Switzerland

Business: >60 million USD B2B, via Channel Partners in volatile countries and emerging markets. Markets: Middle East, Eastern Europe, Africa & Asia.

Start-up, transformation, and growth of Sales Partners in EMEA contributing to approx 40% of the business.

 

2015 - 2019 Regional Business Development Lead

• On-boarded the business unit, devised and implemented sales and service channel strategy with a clear focus on redefining the value chain.
• Restructured the entire regions channel network to completely phase out all legacy products.
• Redefined market pricing and launched a whole new lineup of high-value hardware along with cloud-based software and value-added services.
• Integrated into the customers ecosystem, optimized their ROI and locked out the competition.
• Earned #1 position in the top 5 strategic regional key accounts.

2013 - 2015 Change Management Lead

• Led project in Turkey to setup an own legal entity and transition >5million USD business from the local channel partner.
• Achieved a smooth transition and good market acceptance.

2010 - 2013 Senior Market Manager- Sales, Marketing & Service

• Devised and implemented a channel partner strategy that redefined the service value proposition and pricing, aligning the sales channel accordingly.
• Rolled out comprehensive group program enabling database management, segment marketing, lead generation, services and install base management.
• Maximized strategic account penetration through professional services, remote support, maintenance contracts and consumables.
• Turned around declining business to 14% growth, approximately 8% incremental growth.

2002 - 2010 Divisional Market Manager- Sales, Marketing & Service

• Build up industrial and product inspection team, re-structured, and grew it into a sustainable, profitable business, doubling revenues in 4 years to > 12 mio
• Formulated and entrenched a sales partner process and tools including assessment, evaluation and commercial enablement.
• Put in place CRM tools to track customer interactions, manage leads and track customer interactions.
• Rolled out comprehensive group sales, marketing and service program.

Bachelor Diploma Electrical Engineering

Diploma Business administration

Diploma Project management

Cetificate Agile Business & Startup Skills 2023