Elena Chua

I'm Elena, a Marketing Manager with a strong background in multimedia design and content strategy, specialising in building visually compelling, high-performing digital campaigns. I am experienced in leading end-to-end marketing initiatives across social media, content, and brand development, with a focus on driving engagement and business growth. My passion for language and culture has led me to develop a JLPT N1 proficiency in Japanese, which allows me the ability to bridge cross-market campaigns and insights to deliver impactful, conversion-driven marketing.

Digital Marketing Manager at SW1 CLINIC (Singapore Medical Group) (2024-01 – Present)

• Lead and execute integrated marketing strategies across digital platforms to drive brand visibility, customer acquisition, and overall business growth.
• Grew social media following by over 40% (from 1.3K to 3.8K) through strategic content planning, trend optimisation, and consistent brand storytelling.
• Built and scaled a YouTube channel from scratch to monetisation, developing content strategy, video production, and audience growth initiatives.
• Manage and optimise Meta Ads campaigns, driving targeted reach, engagement, and conversion performance.
• Oversee end-to-end content production, including multimedia assets, social media campaigns, and video content, ensuring alignment with brand positioning and marketing objectives.
• Implement SEO-driven content strategies to improve search visibility and increase organic traffic.
• Lead cross-functional collaboration and manage marketing workflows to ensure timely execution of campaigns and high-quality deliverables.

Senior Multimedia / Graphic Designer at SW1 CLINIC (Singapore Medical Group) (2019-01 – 2024-01)

• Designed and produced visual assets for digital campaigns, including social media graphics, promotional artwork, and video content.
• Translated marketing concepts into visually engaging creatives that enhanced brand storytelling and audience engagement.
• Collaborated closely with the marketing team to develop campaign visuals and maintain consistent brand identity across platforms.
• Adapted creative assets for multiple digital formats to optimise clarity, engagement, and performance.

Diploma in Visual Communications and Media Design – Singapore Polytechnic (2013-01 – 2016-01)

JLPT N1 in Japanese Language Proficiency Test (N1) – Ikoma Language School (2019-01)