Frank Eisenlohr

Experienced global Executive for Digital Health Innovation & Transformation, driving cross-functional collaboration and improving operational efficiencies in Pharma and MedTech.

Novartis: Customer Solutions Lead, May 2020 - September 2023, Rotkreuz, Switzerland

• Increased product, medical and sales teams’ effectiveness through a portfolio management solution built on existing IT to improve decision making, track KPIs and automate processes. 
• Trained continuous improvement/entrepreneurship capabilities as Head of Extended Leadership and used the forum to develop and prioritize important growth initiatives for Switzerland.
• Launched a CME accredited Digital Doctor Program, driving sales of priority brands, and engaging healthcare stakeholders by involving them in the delivery of the program. 
• Initiated a strategic partnership with a startup to create a social Learning Management Solution for HCOs and HCPs, transforming our go-to-market model and driving customer engagement.
• Co-led Service Design project to increase neurology market share by identifying customer journey pain points, opportunities and building a digital solution integrating PROMs into hospital IT systems.

• Initiated upstream patient strategy resulting in the acquisition of Sycle Audiology Software. 
• Productized Cochlear Link (Terms of Use, marketing material, internal training, compliance) and deployed across EMEA clinics and audiologists increasing usage by 200% over 3 years. 
• Worked with global, across functions and regions, to redesign patient onboarding and registration platform for our medical devices across web, social, and mobile through in-depth customer journey, device, and data flow analysis.
• Conceptualized, tested, and iterated a decision support MVP, incentivizing HCPs to contribute valuable data (diagnosis, aetiology etc.) into our cloud-enabled implant fitting software suite.

• Negotiated partnership agreements between hospitals, pharma, and start-ups. 

• Created the patient strategy, built a high-performing product team and very successful go-to-market strategy for a thriving social network (mobile) for pregnant women & young mothers in under a year.
• Built Swisscom’s digital vaccination platform, and integrated SH services across Swisscom’s phone, internet, and TV business by breaking down department silos and leading the change. 
• Managed marketing, communications, and public affairs for Swisscom's new healthcare venture.

• Built relationship with executive team of key hospital resulting in a multi-million Swiss Francs Hospital Information System (HIS) implementation project over several years. 

• Conducted on-site pre-studies and training for Hospital Information and Enterprise Resource Planning systems in private clinics across Central Europe and sold projects for over 400K Euros. 

• Developed own CMS, UX & strategic content partnership to create and operate the largest patient portal in Switzerland with 5 full-time employees managed on Salesforce.
• Building on this success, I developed a digital signage service that delivered our content directly to doctors' waiting rooms, significantly increasing reach and engagement of patients.
• Commercialized our channels by providing full-service digital marketing (SEO, SEM) and disease awareness campaigns for Novartis, Bayer, Sanofi, AstraZeneca, and Allergan with measurable ROI.

University Degrees

Executive Education