Judith Muriel Reimers

• Leading the digital brand strategy for Coca-Cola brands in Switzerland & Austria, resulting in a substantial increase in digital engagement.
• Managing app and website strategies, CRM, and project management to enhance consumer experience and brand visibility.
• Collaborating with strategic partners and driving product and digital innovations that align with global brand positioning.

• Collaborating with cross-functional teams to develop compelling and innovative marketing strategies for the whole portfolio of iconic brands across multiple platforms in both countries. Implementing strategies cross channels and connecting all touchpoints.
• Fostering relationships with brand managers, media and multiple agencies.

  Lead the digital brand strategy for all Coca-Cola brands across Switzerland and Austria, ensuring alignment with global brand positioning and local market needs.

• Leveraging digital and media strategies to enhance brand visibility and engagement.

  Staying ahead of market trends and aligning media plans with real- time social media amplification.

• Oversaw app strategy, website management, CRM, and project management, driving a 20% increase in digital engagement. Monitored and analyzed performance metrics across digital platforms, implementing data-driven adjustments to optimize marketing effectiveness.

MA: Communication Studies

University of Amsterdam – Amsterdam, NL

BA Hons: Management

European College of Business and Management – London, UK