Katharina Irniger

A naturally curious commercial leader with over 15 years of international experience in driving strategic growth within hospitality, health, lifestyle and premium brands. I specialize in understanding customers' needs, building trusted strategic partnerships, leading events and creating memorable brand experiences to drive engagement and sustainable growth.

Commercial Strategy Consultant at K. Irniger (2022-03 – Present)

Freelance

• Consulting and coaching in the area of strategic sales management, B2B business development, sales excellence, sales leadership and communication
• Commercial support with the area of hospitality, health or lifestyle brands
• Coaching commercial teams and leaders in understanding high-net worth customers, booking journeys, optimizing lead generation, negotiation and conversion

Community & Business Lead at Mom in Balance Switzerland (2024-01 – Present)

(20%)

• Responsible for B2C business growth and retention of a female fitness community
• Driving member engagement, enrollment and high-quality educational content
• Organizing community events and campaigns with strategic partners (i.e. LaboSpa, Alma Hotels, SwissMom, Snowflake, gynecologists)
• Recruitment and trainer onboarding

Director of Sales & Marketing at Hyatt International | Park Hyatt Hotel Zurich (2017-11 – 2021-12)

• Led commercial strategy resulting in 30% revenue growth and outperformance of market benchmarks
• YoY profit growth by 25% due to premium product sales
• Coached a team of 15+ talents and contributed to achieving the highest employee NPS within the organization (2018/2019)
• Stakeholder Manager and speaker at monthly financial or asset performance reviews (EMEA Office Zurich, Head Office Chicago)
• Organizer and facilitator of sales conferences, meetings, workshops or client /partner events

Director Sales (& Marketing) at Hotel de Rome Berlin, Rocco Forte Hotel (2012-10 – 2017-10)

• Head of department and team leader of 12+ talents for one of the most renowned hotel organizations in Berlin
• Led and achieved revenue growth by 12%
• Managed B2B key accounts and created luxury partnerships (marketing, PR, sales) in the international luxury travel and event industry (i.e. Salvatore Ferragamo, Berlin Art or Fashion Week, Silicon Valley -Tech, AmericanExpress Fine Hotels & Resorts)

Cluster Senior Sales Manager at The Ritz-Carlton & Marriott Hotel Berlin (2011-01 – 2012-09)

European Sales Manager at The Ritz-Carlton, Powerscourt Dublin (2010-01 – 2010-11)

Sales Manager at The Shelbourne Hotel Dublin (2007-10 – 2009-12)

Sales Manager at Royal Sonesta Hotel Boston (2005-01 – 2007-09)

Bachelor of International Business & Management in International Business & Management – Amsterdam School of Business (2002-01 – 2003-12)

Diplom-Betriebswirtin of International Business & Management (Double Degree) in International Business & Management – Fachhochschule Dortmund (2000-01 – 2004-12)