Brand Manager / Business Development
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I consider myself to be a very passionate and open-minded person. I have various competences and can be considered as very reliable. I am a dynamic, energetic, autonomous, and creative person who knows what she wants and goes after it.
Furthermore, I am very sociable and team player, which allows me to contribute to a group’s synergy but at the same time I can show myself autonomous. Moreover, I was lucky to be born with three mother tongues (French, Swiss-German and Spanish) and I speak English fluently. My multiple origin gives me the capacity to communicate easily with the people I meet in any projects.
I can bring significant value add to your organization, using my appropriate skill set, relevant experience, and education. Finally, my problem-solving and critical thinking abilities will serve to support the business development.
07.2021 – 01.2023
Brand Manager – Yves Saint Laurent Makeup & Prada Perfume | L’Oréal Suisse S.A Luxury Division
06.2020 – 06.2021
Brand Activation Manager – Giorgio Armani & Designer Brands | L’Oréal Suisse S.A Luxury Division
05.2018 – 02.2020
Category Development Analyst – Infant Nutrition| Nestlé Suisse S.A
•Creation and implementation of the 360° strategy for product launches on the Swiss market online and offline.
•Market analysis, consumer behavior and drafting of sales reports to develop the assortment, pricing and brand positioning.
•Evaluation of the right level of launch and restocking quantities needed of finished products, testers, samples and PLV.
•Close collaboration with internal stakeholders: sales, finance, logistics, merchandising, field and international marketing.
•Marketing budget management for Switzerland.
•Organize and present the launch plan and sales results in internal/external key meetings.