Global Product Manager - MX High end mice and keyboards
Logitech | Hardware, Software | June 2021 - Present | Lausanne
- Successfully developed & launched the new generation of Logitech’s flagship mouse - MX Master 3S
- Led the development of innovative features, such as a quieter click technology, higher resolution sensor and customization via the Logitech Options+ software
- Selling now above targets, more than 1M units per year, with 4.7 stars rating on Amazon.
- Drove the development of the latest iteration of Logitech's best-selling keyboard - MX Keys
- This new generation is on track to launch later this year, combining hardware & software features.
- Coordinated activities between Engineering (HW & SW), Design (ID, UX), Marketing and Finance
- Ensuring that new products are developed with the right level of experience, technical features and delivered according to plan (time, budget)
- Conducted user tests and market research to identify user needs, trends, opportunities, and competitive landscape
- Creation of training materials for marketing and customer care teams
- Collaborated with sales & marketing teams on go-to-market to ensure successful product launches.
- Take charge of developing reporting presentations for Comex review and team alignment.
- Presented MX's new products to over 20 journalists in Paris and Berlin through in-person PR product presentations, and to a global audience through virtual presentations via Zoom.
Project Manager
Apetito delivery | Software, Hospitality | Jan 2020 - Mar 2021 | Ecuador - Bremen Germany
- Conducted market research and analysis for a food delivery business serving hospital workers, identifying trends, opportunities, and threats.
- The resulting insights helped to save a local restaurant business and meet the needs of its target audience.
- Established partnerships with delivery apps to expand its reach
Product marketing manager
PRETTL Beteiligungsholding | Jan 2018 - Jan 2020 | Stuttgart -Germany
- Developed and executed targeted product marketing strategies for various companies within the group, ranging from kitchen appliances to power generators. These strategies were specifically tailored to the French and Spanish markets, resulting in increased sales and revenue for the organizations.
- Translated the company's unique value proposition into creative and impactful sales assets, such as catalogs and videos.
- Utilized extensive experience in consumer insights to successfully develop new product catalogs for the Prettl Group’s companies, incorporating a deep understanding of branding and marketing strategies tailored to the German, French, and Spanish markets.
Achievements:
- As head of the Prettl 'Innovation Hub' in Barcelona, I led a collaborative effort with Pompeu Fabra University and students from the 'Master of Research for Design and Innovation' program to develop five projects of innovative products development and services, specifically related to power generators, kitchen appliances, and solar panels.
- Identified a customer opportunity in Spain & prepared the study that was accepted and implemented, leading to an annual contract of +200K EURO sales.
Service Designer
Gaßmann und Seidel | Software, Service | Apr 2016 - Dec 2017 | Stuttgart - Germany
- Developed customer interaction designs for the recovering management area software
- Collaborated with engineers to ensure designs are technically feasible
- Continuously iterated on designs based on user feedback and usability testing
- Built new features within our existing customer service.
Achievements:
Implemented improvements in the in-house built software, resulting in a significantly improved service experience for the customers, as evidenced by their high satisfaction ratings.
The enhancements have enabled a faster, more efficient, and more personalized service, which has contributed to increased customer satisfaction and loyalty.
Customer experience strategist B2B
TheFork | Software, Service | Apr 2014 - Sep 2015 | Barcelona - Spain
- Formulated a strategic customer roadmap outlining actionable steps to address pain points and capitalize on opportunities to improve the customer experience.
- Analyzed B2B customer journeys to identify any root causes of dissatisfaction or inefficiencies, and designing and implementing solutions to improve the overall experience.
Area Visual Merchandiser for Spain and Portugal
Petit Bateau - Group Yves Rocher RETAIL | Jan 2012 - Mar 2014 | Barcelona Spain
Exhibitions Manager - International trade shows
Native Blooms | Jan 2006 - Mar 2011 | Quito Ecuador
