Sales & Marketing Manager at Arcanite (2024-09 – 2026-05)
Custom web application development, data engineering, analytics, artificial intelligence, cloud hosting.
- Built the commercial foundation from scratch — no processes, no CRM, no tools on arrival. Left the team equipped to sell.
- Developed and launched a client acquisition strategy — first qualified leads generated from zero pipeline.
- Acquired first Abacus partners for the hosting and server management solution — initial channel access established.
- Clarified the product's customer experience and launched the product page — reduced friction at the adoption stage.
B2B Positioning & Messaging Consultant at Independent (2024-03 – 2024-08)
- Helped tech SMEs turn technical expertise into messaging that buyers actually understand — from engineering jargon to a value proposition that creates interest and moves the conversation forward.
- Built problem–impact–solution narratives designed to shorten the path from first contact to buying decision.
- Diagnosed demand-generation funnels and identified where messaging lost prospects before they reached sales — then corrected it.
Product Consultant at Independent (2022-09 – 2024-02)
- Independent consulting work with technology SMEs on product-market fit, offer positioning, and go-to-market — applying the same translation work between technical teams and commercial reality done throughout the career.
Product Manager at depsys (2020-05 – 2022-08)
- In client meetings and internal discussions alike, I was the person translating between what the engineers built and what operators needed to hear to understand it — and eventually to buy it.
- Defined the product vision and roadmap for a multidimensional smart grid solution, working directly from network operator requirements to technical specifications the engineering team could act on.
- Led the full innovation cycle from ideation to launch — keeping product, sales, and engineering moving in the same direction inside an organisation that naturally pulled them apart.
Marketing & Business Development Manager at depsys (2016-03 – 2020-05)
First Swiss tech SME to penetrate the German smart grid market — built from zero, from brand awareness to client acquisition.
- Made a genuinely complex technology understandable to buyers who didn't speak engineer — positioning, messaging, and content built from scratch for a conservative sector that doesn't buy from names it doesn't know.
- Opened the German market and acquired the first industrial clients directly from traditional network operators — no local office, no existing reputation, no distribution channel.
- Built sector visibility through trade shows, conferences, and media relations — depsys went from unknown startup to recognised reference in its domain.
EMEA Marketing Program & Campaign Manager, Networking/Servers at Dell (2013-08 – 2015-07)
- Generated 20% of the sales pipeline through integrated marketing campaigns with a $1.2M annual budget
- Designed and executed the first marketing plan for Dell Networking, establishing the brand in a market where it had no prior presence
- Developed and launched a trade-in programme that contributed to overall campaign performance
EMEA Marketing Business Manager at Dell (2011-06 – 2013-07)
- Recognised as subject matter expert for enterprise business and marketing programmes across EMEA
- Implemented communication frameworks that reduced friction between product launches and field execution — keeping sales teams current as the portfolio evolved
Enterprise Solutions Marketing Manager at Dell (2009-03 – 2011-06)
- Achieved best campaign execution across EMEA countries — 90% follow-up rate and on-target pipeline contribution
- Enabled sales teams with workshops and trade show presence to build Dell's enterprise credibility in Switzerland
Channel Sales Manager at Dell (2008-02 – 2009-03)
- Built Dell's channel sales foundation in Switzerland: $21M revenue and 40% growth in the first year
- Recruited and onboarded new channel partners; managed a team of 5 direct reports
Account Manager at Dell (2004-12 – 2008-02)
- Consistently achieved or exceeded quarterly revenue targets of $3M
- Achieved best online order rate in the country at 70% — a cost-saving initiative
- Built and implemented account planning tools later adopted by peers across the team
Pre-Sales Consultant at Dell (2003-08 – 2004-11)
- Drove significant growth in Dell's emerging storage business in Switzerland — recognised with a Gold Award
- Reduced order error rates by improving technical qualification early in the sales process
- Translated technical specifications into business-relevant arguments for non-technical decision-makers
Back-Office Manager, eLearning Project Manager & Technical Instructor at Siemens (1998-01 – 2002-12)
- Introduced eLearning as a new delivery method for technical customer training — built the business case and implemented the platform
- Managed a team of back-office agents responsible for training centre operations
- Technical instructor for data networks and mobile networks
Embedded Software Development — Multiple Engineering Roles at Various companies (1993-01 – 1997-12)
- Early career engineering roles in industrial embedded software — foundation of technical credibility drawn on in every subsequent role
