Nina Neukomm
Marketing Specialist
Talente
Schaffhausen, SchaffhausenMitglied seit 26. Juni 2024
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Über
Starting in October 2024, I will begin my Master's Degree in Digital Marketing & Business Transformation. In preparation, I am seeking a suitable remote job to complement my studies. With a strong background in administrative work, project management, and marketing tasks, I bring valuable skills and a proactive mindset to the table. I look forward to the opportunity to contribute to your team.
Berufserfahrung
Unilever Switrzerland
01/2021 - 12/2023 | Junior Channel Marketing Manager
- Managed Travel & Leisure channel for Switzerland; part of operational management and DACH Travel & Leisure Squads
- Planned and executed national campaigns with visibility materials, annual business plans and budgets
- Developed concepts with culinary team and sales, including campaign planning, asset creation, content creation and performance monitoring
- Oversaw B2B product categories for Chirat and ice cream brands (Magnum, Ben & Jerry's, Lusso, Cornetto, Carte D'Or)
- Created and delivered presentations at events and customer meetings
- Support of the Operator Marketing Managers HoRe (hotel & restaurants) along with Travel & Leisure
- Implementation as well as control of national campaigns and product launches
- Planning, implementation and control of internal webshop promotions, operator-specific newsletters including related website content
- Collaboration in a strategic project "ready to heat" Gamer Food (Sprint)
- Development, management and tracking of all marketing mix measures for the national delivery wholesale and pick-up trade (online & offline)
- Online marketing activities, including Google Analytics tracking, as well as trade webshop optimisation
- Planning and implementation of innovations and development of related communication (online & offline)
- Budget responsibility and invoice control
Ausbildung
09/2019 - 08/2023 | Bachelor of Science HWZ in Business Communications, HWZ University of Applied Science in Business Administration Zurich
- Grade points average A-
- Bachelor thesis subject: "How can social media be used for political communication in Switzerland?", completed with an A+ grade
- Working in six different departments in B2C and B2B (sales, marketing, customer service, etc.)
- Comprehensive understanding of the interrelationships within a large corporation and the FMCG industry.