Notari Lucie

Communication is about understanding the listener. As the French author Jean-Pierre Abraham wrote, perfectly reflects the vision that drives my work every day. I am passionate about taking media and clients on a journey through the stories a brand has to tell. Bringing to life the history of a timepiece or a Maison, sparking emotion, and seeing the stars in the eyes of my audience — this is the very reason I do what I do.

HEAD OF COMMUNICATION & BRAND IMAGE - GIRARD-PERREGAUX

(2024-09)

• Develop and refine Girard-Perregaux's brand strategy and market positioning, ensuring alignment with company values.
• Guide local teams and key accounts in implementing marketing and communication plans to strengthen brand presence.
• Design and execute communication strategies highlighting the brand's heritage, craftsmanship, and unique selling points.
• Create and oversee engaging content for digital, print, and social media channels to convey the brand story.
• Manage media relations, press coverage, and influencer collaborations to enhance brand visibility.
• Organize press events, product launches, and campaigns while safeguarding the brand's image and legacy.

INTERNATIONAL HEAD OF PUBLIC RELATIONS - BREGUET

(2021-01 - 2024-09)

• Developing press strategy for international markets; supporting the elaboration of global communications; providing coaching on international PR guidelines; defining product launch strategies; managing budgets; developing press and KOL partnerships; elaborating an editorial line and applying it across various types of media; supervising teams (coordinators, seniors, assistants); writing various types of content (exhibitions, interviews, speech, training, magazines, brochures, press texts, traini

COMMUNICATION SPECIALIST FOUNDER - PEPPER COMMUNICATION

(2018-01 - 2021-01)

• Setting strategic communications guidelines - both B2B and B2C - in terms of image, visibility, message, annual communications plans, partnerships, and ambassadors; managing budgets; coordinating teams (subsidiaries, employees, journalists, agencies, photographers, cameramen, apprentices); handling brand CEOs' public relations; advising senior management on the development of brand identity and positioning internally and externally; developing and implementing digital strategies for brands; defi
• International Communication & PR Manager for Maurice Lacroix, Implementing Communication Strategies for various companies and associations (luxury hotel, high gastronomy, beauty brand, etc.), serving as PR and Community Manager, overseeing photo-shoot production for social media and campaign, copywriting for various forms of content.

INTERNATIONAL PR MANAGER - BLANCPAIN

(2016-01 - 2018-01)

• Defining and implementing PR strategies and activities, writing various types of content (interviews, speech, training, magazines, brochures, press texts, website news, etc.); updating the Press Lounge and sending press releases to the various markets; organising follow-up on articles: managing and setting up media conferences for all markets at Baselworld; overseeing media monitoring; coordinating with the monitoring agency as well as with the markets; managing, analysing and monitoring monthly

EDITOR - AGEFI PROFIL

(2014-01 - 2016-01)

• Restructuring and repositioning the publication in a high-end lifestyle universe; managing both the editorial aspects (commissioning and writing of articles) as well as the visual side (coordination, styling and production of watch, beauty and fashion shoots with different photographers); writing different articles regarding several sectors (watchmaking, jewellery, fashion, travel, culture, beauty); improving visibility of the magazine with readers as well as important new partners (Art Genève,

TELEVISION PROGRAMMES AND PHOTOJOURNALISM - LA TELE

(2009-01 - 2013-01)

• Responsible for team development and management (camera operators and journalists) within the framework of various programs around lifestyle areas (eg "Citadines" - 95,000 viewers, "Give me a style" - a makeover program purchased by Télé Bern.
• Overseeing production of documentaries and interviews for the station (filming, editing, presenting for news and magazine programs).
• Undertaking partner searches, managing budgets, presenting various live broadcasts (news, cultural programmes).

FREELANCE JOURNALIST AND ARTISTIC DIRECTOR - EDIPRESSE - RINGIER - GROUPE INEDIT - ADVERTISING AGENCY

(2009-01 - 2013-01)

• Writing articles (interviews, articles, special reports) for various print media (Bilan, Bilan Luxe, Marie-Claire, etc.); providing editorial output for advertorial media (Manor Magazine, l'Oréal, etc.); styling for luxury and advertorial magazines (Edelweiss Luxe, L'Oréal, etc.); serving as programme presenter and master of ceremonies for various significant events (re-opening of the Red Cross Museum, Avène brand presentation, presenter for programs produced by LaProd.tv, RTS radio shows, etc.)

LIFESTYLE EDITOR - EDIPRESSE FEMINA AND FASHION

(2006-01 - 2009-01)

• Writing articles for Femina (mass market) and for Fashion (luxury).
• Providing suggestions and handling production for Femina and Fashion watch, jewellery, fashion and beauty features; developing trend and shopping books; representing the magazines at events and presenting the "Podium Femina de la mode".

Certification of Advanced Studies (CAS) - Marketing Strategy - UNIL (2024-01 - 2024-01)

Digital Strategy Certificatory Cycle Graduate - Digital Strategy - CREA (2022-01 - 2022-01)

Prerequisite coursework certification - Markom - SAWI (2013-01 - 2013-01)

journalism degree - Journalism - CFJM | Lausanne (2007-01 - 2007-01)

Diploma in Advanced Studies - Faculty of Economic and Social Sciences - UNIGE (2006-01 - 2006-01)

Diploma of College Studies - Fashion Design: Marketing and communication - Collège LaSalle | Montréal (2005-01 - 2005-01)

CFC - Advanced Federal Certificate - Commercial Professional School | Lausanne (2000-01 - 2000-01)