EXPERIENCE
Bella Ciao Handmade Jewelries & Bringwme California, USA
Handmade jewelry start-uplocated in California, USA
FULL STACK MARKETING 02/2021 - present
- Manage the supply chain by sourcing and coordinating with various stakeholders.
- Conduct market research to analyze sales trends and successfully forecast 10-20% winning products through A/B testing on Facebook Ads, Google Ads, and marketplace algorithms.
- Develop and execute impactful performance marketing, CRM and SEO strategies to improve brand visibility, drive customer engagement, and achieve a notable increase of 10-15% in monthly revenue during low sales seasons and an impressive 30% growth during high sales seasons.
- Implement influencer marketing (KOL, KOC, digital/ content creator) to increase brand engagement by at least 3% and enhance brand engagement.
Lionet Media Agency Ho Chi Minh City, Vietnam A Vietnamese start-up agency covering full digital marketing services: media, content, video-visual, branding, sem ACCOUNT MANAGER - PROJECT MANAGER 06/2019 - 06/2020
- Facilitated seamless communication between clients and cross-functional teams (performance team, tech team, UX/UI – 2D/ 3D designer, video editor, copy writer) by effectively translating customer demands and feedback into actionable briefs, leading to over 90% customer satisfaction and a 15% contract renewal rate.
- Developed and executed branding strategies, digital marketing campaigns, creative and strategic proposals, resulting in a 60% success rate in client pitches.
- Achieved up to 30% cost savings through effective budget management and optimization. Implemented strategic cost control measures and monitored expenses closely
SENIOR MARKETING PLANNER 08/2018 - 06/2019
- Effectively allocated marketing access and budget to internal departments based on clients' brief, ensuring optimal utilization.
- Strategically planned and implemented pitching proposals, surpassing committed KPIs (metrics CPC, PPC, CPA, CPM; conversion rate) by over 20%.
- Provided exceptional customer service by delivering regular weekly and monthly reports on KPIs.
SEO-SEM related job 2015 - 2018
Robins, CentralGroup 05/2017 - 07/2018
Central Retail's Operations in Vietnam as a fashion merchandiser
IMP - Inbound Marketing Partner Agency 12/2015 - 07/2017
A Vietnamese inbound marketing start-up agency
- Built and managed client’s website
- Utilized Google AdWords, GDN, landing pages, lead generation, and SEO techniques to maintain approximately 80% of committed keywords in the top 10 rankings on Google, increased nearly 2,000 monthly traffic per site through collaboration.
- Created and maintained a 30% in-house Private Blog Network that performed well on search engine result pages (Google)
- Maximized the sustainability of SEO articles through the establishment of 100% user-driven content and a backlink strategy
- Achieved KPIs at least 3 months ahead of schedule, resulting in an 80% contract renewal rate by consulting on suitable keyword strategies and providing after-sales services such as training and mentoring clients with guidelines.
PERSONAL PROJECT
- SEO/ SEM, hosting & domain, full service website,landing page, micro-site.
- Performance marketing: lead/ demand generation, paid search on marketplaces and Google (Google AdWords, Google Shopping, Etsy Ads, Lazada sponsor product, Shopee ads), GDN,Youtube ads.
- Marketing access:video & visual storyteller, content strategy, 3D video, viral clip
- Founder of Tomorrow Kitchen (since June 2021), raised €31k to provide free and delicious meals for people in need.
