CCO/COO (Contract) at NAT Energy (2024-11 – Present)
- Leading PtX, Solar, and Hydro Projects Development, focusing on Africa, with Swiss and EU funding partnerships and decarbonization strategies.
- Advise industrial & energy clients on market strategy, product needs, & sustainable growth.
VP SALES & BD at FEST (2023-07 – 2024-09)
- Led a cross-functional team of 7 with P&L responsibility, redefining go-to-market strategy leveraging HubSpot CRM deployment and data analytics to ensure profitable positioning.
- Optimized processes by 20%, reducing operational costs and internal resources mobilization.
- Expanded DACH client base, securing 5+ new industrial contracts through structured flexibility and data-driven decisions.
VP SALES, BD & MARKETING (EMEA-APAC) at NEL Hydrogen (2020-08 – 2023-07)
- Managed a team of 8, achieving 120% of sales target and €50M+ annual revenue.
- Reduced operational costs by 15% & quote turnaround time by 30% via automation.
- Developed market and sector strategies for large scale projects (20-500MW), fostering EPC partnerships and accelerating project delivery.
- Deployed Sharepoint CRM for data-informed decisions and resources optimization.
SALES & BD DIRECTOR (EMEA-APAC) at NEL Hydrogen (2017-05 – 2020-07)
- Exceeded sales targets by 200% (2020), 125% (2017), and 160% (2011) via strategic partnerships and EPC/distributorship agreements.
- Finalized the 2nd largest 20MW PEM electrolyzer project in Spain (2020) positioning NEL as a global technology leader in hydrogen.
- Improved margins by 12%, reduced cost/price discrepancies to <5% via process optimization.
- Presented to CEOs, ministers, and EU officials at high-profile events, shaping policy and industry standards for technology and market adoption.
TERRITORY & BD MANAGER (EMEA - SE ASIA) at Proton OnSite (NEL Hydrogen) (2015-01 – 2017-04)
- Created sophisticated capital sales offers, improving win rates by 20%.
- Led complex negotiations for renewable/industrial projects, ensuring long-term relationships.
GLOBAL MARKET STRATEGIST at Hydrogenics (Cummins) (2011-11 – 2014-01)
- Pioneered first large-scale PtX projects globally (1–2MW, 2011–2012) in Europe.
- Developed global market/product strategies for hydrogen and electrolyzers
- Developed financial modelling, market analysis & industry research.
SALES & BD MANAGER EUROPE at Hydrogenics (Cummins) (2009-04 – 2011-10)
- Acquired new customers and managed key accounts.
- Developed projects and structured funding applications.
JUNIOR CRM - INSTITUTIONAL CUSTOMERS at UBS Global Asset Management (2007-06 – 2009-03)
- Managed client relationships for institutional investors and sovereign funds.
GLOBAL LOGISTICS CONTROLLER at Oriflame (2005-07 – 2007-03)
- Controlled operations for 2 global warehouses (56 countries, 60,000 pallets, €100M in value).
- Optimized upstream/downstream logistics through KPIs modelling & analysis.
