Rong Zhao

I am a Master’s student majoring in finance and economics with a strong foundation in financial knowledge, equipped with practical experience in the market research industry.

I continuously expand my knowledge and skills through ongoing self-directed learning and recently I’m preparing CFA ESG exam.

I am also a proactive and detail-oriented individual with a down-to-earth personality, consistently delivering exceptional results through a hands-on approach and strong attention to detail.

Market researcher intern(100%) Ipsos(China)

Shanghai, China 2020.10 ~ 2021.1

-Conducted primary and secondary research to gather insights into consumer behavior by using questionnaires, focus-group interviews, and competitive analysis for clients’ new product launches, delivering a 25% increase in advertising exposure and a 5% increase in sales.

-Conducted comprehensive research and analysis of industry trends and market opportunities, resulting in a successful expansion into a new market sub-segment

• Created presentation slides and reports to communicate research findings with clients and internal stakeholders.

-Managed a cross-functional team of 6 to implement a new campaign launch by using Gantt charts, resulting in a 10% increase in customer engagement.

2021.9-Now |University of Zurich | Master program Business and Economics