Nurhafza Nahrawi

Visual Merchandising Manager at IORA Group (2022-01 – Present)

Lead and execute visual merchandising strategies across multiple retail stores Singapore and Malaysia to ensure brand consistency and enhance customer experience.
Manage seasonal campaigns, window displays, store opening and promotional launches from planning through execution.
Collaborate with marketing, operations and merchandisers, to deliver impactful visual presentations aligned with busines objectives
Analyse sales performance and customer shopping behaviour to optimise product placement and maximise commercial opportunities.

Social Media Content Creator at IORA Group (2018-01 – 2022-12)

Created and managed social media content to increase brand awareness and customer engagement.
Planned monthly content calendars and executed multi-platform campaigns.
Produced short-form video content, product photography, and promotional materials.
Analysed performance metrics and optimised content strategies to improve engagement rates.
Collaborated with cross-functional teams to ensure brand consistency across digital channels.
Identified social media trends and implemented creative ideas to drive audience growth.

Field Visual Merchandiser at Cotton On Group (2017-01 – 2018-12)

Supported multiple store locations by implementing visual merchandising standards and brand guidelines across the country.
Conducted regular store visits to audit visual standards, identify opportunities for improvement and provide recommendations to store teams.
Collaborated with Store Mangers to optimise store layouts, product placement and visual displays to drive sales performance.
Trained and coached store teams on visual merchandising standards, products presentation, and dislay execution.
Analysed store performances and stock levels to ensure key products were effectively showcased and replenished.

VM Stylist Lead at Forever 21 Group (2013-01 – 2016-12)

Provided styling advice and product recommendations to customers based on their preferences and fashion needs.
Created outfit combinations and coordinated merchandise to inspire customers and drive sales.
Delivered excellent customer service while building positive customer relationships and enhancing the store experience.

Production & Creative Internships at Refinery Media (2013-01 – 2013-12)

Brainstormed and developed branded content ideas for reality TV and digital series productions.
Identified opportunities to integrate sponsor brands (e.g. Unilever products) naturally into programme storylines and on-screen experiences.
Created concept decks and presentations to support brand partnership proposals.
Conducted research on audience trends, competitor campaigns, and product placement strategies.
Collaborated with production and marketing teams to deliver engaging brand experiences.

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