Visual Merchandising Manager at IORA Group (2022-01 – Present)
- Lead and execute visual merchandising strategies across multiple retail stores Singapore and Malaysia to ensure brand consistency and enhance customer experience.
- Manage seasonal campaigns, window displays, store opening and promotional launches from planning through execution.
- Collaborate with marketing, operations and merchandisers, to deliver impactful visual presentations aligned with busines objectives
- Analyse sales performance and customer shopping behaviour to optimise product placement and maximise commercial opportunities.
Social Media Content Creator at IORA Group (2018-01 – 2022-12)
- Created and managed social media content to increase brand awareness and customer engagement.
- Planned monthly content calendars and executed multi-platform campaigns.
- Produced short-form video content, product photography, and promotional materials.
- Analysed performance metrics and optimised content strategies to improve engagement rates.
- Collaborated with cross-functional teams to ensure brand consistency across digital channels.
- Identified social media trends and implemented creative ideas to drive audience growth.
Field Visual Merchandiser at Cotton On Group (2017-01 – 2018-12)
- Supported multiple store locations by implementing visual merchandising standards and brand guidelines across the country.
- Conducted regular store visits to audit visual standards, identify opportunities for improvement and provide recommendations to store teams.
- Collaborated with Store Mangers to optimise store layouts, product placement and visual displays to drive sales performance.
- Trained and coached store teams on visual merchandising standards, products presentation, and dislay execution.
- Analysed store performances and stock levels to ensure key products were effectively showcased and replenished.
VM Stylist Lead at Forever 21 Group (2013-01 – 2016-12)
- Provided styling advice and product recommendations to customers based on their preferences and fashion needs.
- Created outfit combinations and coordinated merchandise to inspire customers and drive sales.
- Delivered excellent customer service while building positive customer relationships and enhancing the store experience.
Production & Creative Internships at Refinery Media (2013-01 – 2013-12)
- Brainstormed and developed branded content ideas for reality TV and digital series productions.
- Identified opportunities to integrate sponsor brands (e.g. Unilever products) naturally into programme storylines and on-screen experiences.
- Created concept decks and presentations to support brand partnership proposals.
- Conducted research on audience trends, competitor campaigns, and product placement strategies.
- Collaborated with production and marketing teams to deliver engaging brand experiences.
