Influencer Marketing Manager UK at Holy Energy GmbH (2025-03 – Present)
- Own UK influencer strategy across TikTok, YouTube & Instagram, scaling monthly budgets from €20K to €80K.
- Manage 40–50 creators per month, from sourcing & negotiation to campaign execution and performance.
- Launched a commission-based creator program to drive scalable growth and improve efficiency.
- Analyse campaign performance against CAC & new-customer targets to optimise creator partnerships.
Influencer Marketing Manager DACH at Formel Skin (2023-09 – 2025-01)
- Managed monthly influencer budgets of up to €70K across TikTok, YouTube & Instagram, delivering 60+ DACH collaborations per month.
- Managed creator partnerships from sourcing & negotiation through campaign execution and performance analysis.
- Used campaign data & performance insights to optimise partnerships and marketing spend.
- Onboarded and mentored junior team members and supported recruitment.
Marketing Associate (DE Market) at Cider (2023-03 – 2023-08)
- Launched and managed Cider's German Instagram, growing the account from 0 to 10K followers through content strategy & community engagement.
- Planned and hosted a 250-guest press event, overseeing market research, PR and event logistics.
- Managed monthly VIP influencer seeding with 10–15 creators reaching 500K–1M+ followers.
Influencer Relations & Online Marketing Manager at Savage X Fenty (2022-05 – 2023-03)
- Managed the UK arm of the European influencer gifting program, overseeing 150–350 influencers.
- Managed creator sourcing, outreach, gifting and performance tracking against campaign KPIs.
- Sourced brand-aligned creators based on audience, content and brand fit.
- Supported acquisition campaigns through influencer content selection, photoshoots and cross-team collaboration.
Marketing Intern at wellyou (2021-05 – 2021-08)
- Supported daily marketing operations and coordinated a team of interns.
- Managed content strategy and scheduling across Instagram, Facebook & Twitter.
- Managed influencer outreach and ongoing creator relationships.
