Sara Käppler

Influencer Marketing Manager with 4+ years of experience across UK, DACH & European markets. Experienced in creator strategy, performance marketing and managing influencer budgets up to €80K/month across TikTok, YouTube & Instagram.

Native

German & English speaker, planning relocation to the Zurich/Zug region.

Influencer Marketing Manager UK at Holy Energy GmbH (2025-03 – Present)

• Own UK influencer strategy across TikTok, YouTube & Instagram, scaling monthly budgets from €20K to €80K.
• Manage 40–50 creators per month, from sourcing & negotiation to campaign execution and performance.
• Launched a commission-based creator program to drive scalable growth and improve efficiency.
• Analyse campaign performance against CAC & new-customer targets to optimise creator partnerships.

Influencer Marketing Manager DACH at Formel Skin (2023-09 – 2025-01)

• Managed monthly influencer budgets of up to €70K across TikTok, YouTube & Instagram, delivering 60+ DACH collaborations per month.
• Managed creator partnerships from sourcing & negotiation through campaign execution and performance analysis.
• Used campaign data & performance insights to optimise partnerships and marketing spend.
• Onboarded and mentored junior team members and supported recruitment.

Marketing Associate (DE Market) at Cider (2023-03 – 2023-08)

• Launched and managed Cider's German Instagram, growing the account from 0 to 10K followers through content strategy & community engagement.
• Planned and hosted a 250-guest press event, overseeing market research, PR and event logistics.
• Managed monthly VIP influencer seeding with 10–15 creators reaching 500K–1M+ followers.

Influencer Relations & Online Marketing Manager at Savage X Fenty (2022-05 – 2023-03)

• Managed the UK arm of the European influencer gifting program, overseeing 150–350 influencers.
• Managed creator sourcing, outreach, gifting and performance tracking against campaign KPIs.
• Sourced brand-aligned creators based on audience, content and brand fit.
• Supported acquisition campaigns through influencer content selection, photoshoots and cross-team collaboration.

Marketing Intern at wellyou (2021-05 – 2021-08)

• Supported daily marketing operations and coordinated a team of interns.
• Managed content strategy and scheduling across Instagram, Facebook & Twitter.
• Managed influencer outreach and ongoing creator relationships.

BSc in International Business Management – ESCP Business School (2015-09 – 2019-06)

Secondary School – Dubai International Academy (2019-09 – 2022-06)