Sheryl Quek

Results-driven Business Analytics graduate with experience in data analysis, risk assessment, and business operations across banking and real estate. Skilled in translating complex datasets into actionable insights to support strategic decision-making. Experienced in KYC analysis, process optimisation, financial risk mitigation, and market research. Proficient in Excel, SQL, and data visualisation tools. Passionate about leveraging data to drive operational efficiency and business growth.

Assistant Associate Manager at PropNex & Huttons (2024-01 – 2025-12)

• Analysed real estate market trends and transaction data to provide actionable insights on property valuations, pricing strategies, and investment opportunities.
• Assessed customer preferences and buying behaviour using CRM data, optimising sales strategies and improving client targeting.
• Conducted comparative market analysis (CMA) by evaluating historical transactions and economic indicators to guide pricing recommendations.
• Generated dashboards and reports tracking key performance metrics such as sales volume and valuations.

Business Analyst at UBS (2022-08 – 2023-10)

• Conducted KYC data analysis and managed customer lifecycle processes to ensure compliance with Singapore and Hong Kong regulatory standards.
• Processed high volumes of client data, identifying and mitigating financial crime risks through risk assessment frameworks (SCAP1, SCAP2, SIAP, NTBR, GPEP, LPEP).
• Streamlined documentation workflows using data management techniques, improving operational efficiency and accuracy.
• Collaborated with cross-functional teams to enhance compliance processes and reporting.

Marketing Executive (Investment Advisory) at Edmund Tie & Company (SEA) Pte Ltd (2021-08 – 2022-05)

• Executed land and building transactions through collective sales and expressions of interest, supporting high-value real estate investments.
• Conducted feasibility studies and market research using sales comparison analysis and financial modelling.
• Analysed large datasets on Singapore real estate and capital markets, identifying investment opportunities and risk factors.
• Developed data visualisations and presentations to support developers, investors, and clients in decision-making.
• Coordinated due diligence processes, including legal document analysis, strata titles, and management contracts.

Marketing Executive (China Desk) at Edmund Tie & Company (SEA) Pte Ltd (2019-10 – 2022-05)

• Led business development initiatives, identifying and contacting sales leads in a high-pressure environment.
• Designed and tracked WeChat marketing campaigns to improve client engagement in the China market.
• Conducted market research on Chinese investors, analysing buying behaviour and economic trends to optimise sales strategies.
• Facilitated bilingual communication with high-net-worth Mandarin-speaking clients for negotiations and transactions.
• Translated and localised investment proposals, marketing materials, and client reports.
• Collaborated with directors and regional offices to execute market entry strategies and organise local and regional marketing activities.

BSc in Business Analytics – Singapore University of Social Sciences (2020 – 2025)

Diploma in Real Estate Business – Ngee Ann Polytechnic (2016 – 2019)

GCE 'O' Levels – Queensway Secondary School (2012 – 2015)