Simone Crimella

► EXPERTISE

I work across the entire end-to-end UX and service design process. My typical approach begins with analyzing the value proposition. I am involved in the project from the creation of the product execution strategy through to product delivery and A/B testing.

I organize workshops and collaborative sessions with multidisciplinary teams to develop product features and concepts. I observe and monitor external trends to conduct in-depth comparative analyses and support clients in adopting a design-oriented culture. I experiment with design methods and techniques that enhance the customer experience at every level and within the company.

► DELIVERABLES

I provide in-depth insights into users' needs using various research methods, both quantitative and qualitative (including observation, interviews, intercepts, surveys, etc.). I develop innovative services for complex environments by bridging user needs, business objectives, and technical limitations, conveying them through detailed service design artifacts (such as blueprints, journey maps, and storyboards). I create high-fidelity product prototypes that support customers throughout different product iterations and testing phases.

Additionally, I manage visual design assets and libraries.

► SOFTWARE

Professional command of Sketch App

• Figma
• InVision
• UXPin
• Axure; lllustrator
• Photoshop. Professional command of Microsoft Office (Excel, Word, PowerPoint, Outlook). Good knowledge of Google Analytics
• HotJar. Good knowledge of front-end development best practices (HTML5, CSS Preprocessing, CSS Frameworks, etc.).

Mentorship & Onboarding: Supported team performance and skill development, providing clear guidance for smooth integration of new members.

Opportunity Identification: Collaborated with stakeholders to align digital experiences with user needs and business goals.

User Journeys & Blueprints: Created effective user journeys and service blueprints to guide the evolution of digital interfaces.

Workshops & Collaboration: Led workshops to foster cross-functional collaboration, transforming ideas into actionable strategies. Worked closely with developers and designers to create intuitive interfaces.

Service Design & Training: Developed service design guidelines, provided training, and ensured a consistent user-centric approach.

Process Adaptation: Continuously adapted processes to align with industry trends and maintain innovation.

Process Optimization: Streamlined service processes, optimized user journeys, and improved satisfaction through detailed evaluations.

Holistic Product Development: Promoted cross-disciplinary collaboration to ensure well-rounded and innovative product development.

Research Strategy: Designed research strategies, gathered actionable user insights, and integrated feedback into product development.

User Testing: Led user testing initiatives, refining products based on feedback and educating teams on user preferences.

Effective Communication: Delivered engaging presentations and structured meetings to drive informed decisions and successful project outcomes.

Relevant Coursework (M.Sc. in Product Service System Design):

Design Methods, UX Design, Service Design & Innovation, Visualization & Prototyping, Innovation Studio, Culture & History of Design, Design Seminar, Final Synthesis Design Studio, Business Innovation.

Relevant Coursework (B.Sc. in Engineering Product Design):

Design Methods, Visual Communications, Human-Centered Design, Human-Computer Interaction, Design Thinking and Applications, Inclusive Design and Usability, Design Interactions, Design and Manufacture Project, Rapid Prototyping, Workshop Practice, CAD Design, Product Design Project.