Simone Fortunini
Global Marketing and Brand Manager
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Über
Results-driven marketing professional with over 14 years of experience in developing and executing global marketing strategies. Proven track record in brand management, cross-functional leadership, and driving growth through innovative marketing initiatives.
Berufserfahrung
EXPERIENCE
SENIOR MANAGER BRAND MARKETING OCT 2021 - PRESENT
AMAZON PRIME VIDEO, Madrid, Spain.
- Lead global marketing strategies for Amazon Prime Video original content, driving brand growth across multiple markets
- Develop and implement platform strategies based on comprehensive market analysis and consumer insights
- Manage cross-functional teams to deliver impactful marketing campaigns, resulting in significant increases in viewership and brand engagement
- Provide strategic marketing support to high-profile accounts, delivering tailored marketing materials and strategies
EMEA BRAND AND CAMPAIGN SENIOR MANAGER Aug 2020 - Oct 2021
AMAZON, Madrid, Spain.
- Directed integrated brand campaigns across 9 European countries, increasing customer acquisition by 20%
- Conducted market research and guided brand positioning for successful market expansions
- Managed a €100M media budget, optimizing allocation for maximum ROI
HEAD OF MASS MARKETING AND CUSTOMER INSIGHTS Nov 2016 - Aug 2020
AMAZON, Madrid, Spain and Milano, Italy.
- Developed and executed a €20M annual campaign portfolio for Amazon Italy and Spain
- Led customer insights projects to shape regional strategy and increase brand penetration
- Pioneered marketing partnerships and sponsorship initiatives, improving brand perception by 16%
MARKETING MANAGER ECOMMERCE Jul 2013 – Nov 2016
AMAZON, Milano, Italy.
- Owned consumer marketing, CRM, and product experience for the Movies & TV category on Amazon marketplace, managing a team of two people. Implemented strategic merchandising, e-mail, and social media initiatives that drove a 30% increase in category sales.
- Led co-branding campaigns with HBO, Warner Bros, Universal Pictures, and The Walt Disney Company, resulting in a 20% increase in sales during promotional periods.
DIGITAL MARKETING MANAGER Apr 2011 - Jul 2013
STARTUP “CHIAREZZA.IT“ part of Admiral Group, Milano, Italy.
CONTENT AND PROJECT MANAGER Jul 2008 - Apr 2011
CREATIVE AGENCY “Zodiak Active”, Milano, Italy.
GO-TO-MARKET PRODUCT MANAGER Apr 2008 - Jul 2008
EBAY, Milano, Italy.
Ausbildung
BACHELOR OF SCIENCE, COMMUNICATIONS Jun 2007
Università degli studi di Milano Bicocca, Milano, Italy.
