Simone Fortunini

Results-driven marketing professional with over 14 years of experience in developing and executing global marketing strategies. Proven track record in brand management, cross-functional leadership, and driving growth through innovative marketing initiatives.

EXPERIENCE

SENIOR MANAGER BRAND MARKETING​​​​​​​​​​ OCT 2021 - PRESENT

AMAZON PRIME VIDEO, Madrid, Spain.​​​​​

• Lead global marketing strategies for Amazon Prime Video original content, driving brand growth across multiple markets
• Develop and implement platform strategies based on comprehensive market analysis and consumer insights
• Manage cross-functional teams to deliver impactful marketing campaigns, resulting in significant increases in viewership and brand engagement
• Provide strategic marketing support to high-profile accounts, delivering tailored marketing materials and strategies

EMEA BRAND AND CAMPAIGN SENIOR MANAGER​​​​ Aug 2020 - Oct 2021

AMAZON, Madrid, Spain.

• Directed integrated brand campaigns across 9 European countries, increasing customer acquisition by 20%
• Conducted market research and guided brand positioning for successful market expansions
• Managed a €100M media budget, optimizing allocation for maximum ROI

HEAD OF MASS MARKETING AND CUSTOMER INSIGHTS ​​​​Nov 2016 - Aug 2020

AMAZON, Madrid, Spain and Milano, Italy.

• Developed and executed a €20M annual campaign portfolio for Amazon Italy and Spain
• Led customer insights projects to shape regional strategy and increase brand penetration
• Pioneered marketing partnerships and sponsorship initiatives, improving brand perception by 16%

MARKETING MANAGER ECOMMERCE ​​​​​​Jul 2013 – Nov 2016

AMAZON, Milano, Italy.

• Owned consumer marketing, CRM, and product experience for the Movies & TV category on Amazon marketplace, managing a team of two people. Implemented strategic merchandising, e-mail, and social media initiatives that drove a 30% increase in category sales.
• Led co-branding campaigns with HBO, Warner Bros, Universal Pictures, and The Walt Disney Company, resulting in a 20% increase in sales during promotional periods.

DIGITAL MARKETING MANAGER  ​​​Apr 2011 - Jul 2013

STARTUP “CHIAREZZA.IT“ part of Admiral Group, Milano, Italy.

CONTENT AND PROJECT MANAGER  ​​​Jul 2008 - Apr 2011

CREATIVE AGENCY “Zodiak Active”, Milano, Italy.

GO-TO-MARKET PRODUCT MANAGER ​​Apr 2008 - Jul 2008

EBAY, Milano, Italy.

BACHELOR OF SCIENCE, COMMUNICATIONS​​​​​ Jun 2007

Università degli studi di Milano Bicocca, Milano, Italy.