Urs Bühler

Experienced digital performance marketing expert with analytical strength and broad knowledge in areas such as display, social media, SEA, Affiliate, Member get Member, Tracking, Sales and Lead Campaigns.

I am a data-driven and results-orientated Performance Marketer and an expert in designing and delivering innovative digital marketing strategies that generate sales and build brand awareness for an international portfolio of clients.

Throughout my career, I have developed skills in leading suppliers, and agencies, and embedding a culture of excellence needed to deliver effective automated solutions.

I am adept at utilising technology to capture and analyse customer research and data, unearth insights, and shape and execute innovative digital programmes. I have abilities in quickly understanding business levers to create effective campaigns, integrating multi-channel activities to execute against client objectives and maximise ROI.

Among my key strengths is my ability to connect market intelligence with business acumen to identify key messaging suited to the development of a consistent customer engagement.

During my career, I have led and collaborated on several innovative and successful marketing programmes to execute against key business objectives. Notable accomplishments include:

◼️ Designed and implemented a new “Member get Member” programme to improve customer engagement and satisfaction and to drive incremental sales by 13%.

◼️ Optimised contract and programme with key partners to deliver x5 increase in monthly sales through affiliate marketing activities.

◼️ Participated Black Friday campaign that delivered 25% sales in 2 weeks, one of the best-performing campaigns in company history

Specialities

✅ Strategy Formulation / Business Planning ✅ Digital Performance Marketing (Strategic &

• Tactical) ✅ Client Relationships ✅ Negotiation &

• Influencing ✅ Consultative Based Sales ✅ E-Commerce ✅ Business Development ✅ Technology Development &

• Integration ✅ Project Management ✅ Stakeholder &

• Vendor Management ✅ Campaign Analysis &

• Reporting ✅ Budget Management / Cost Control ✅ Process Improvement ✅ Brand Development ✅ SEA ✅ Display Advertising ✅ Social Media ✅ Affiliate ✅ Member get Member ✅ Tracking Technology ✅ Adobe Analytics ✅ Conversion Rate Optimization ✅ Data Management Platform DMP ✅ SEO ✅ Tag Management ✅ Ad Management ✅ Online Marketing ✅ ATL &

• BTL ✅ Business Manager ✅ Google Ads ✅ Agile ✅ Kanban ✅ Sales and Lead Campaigns ✅ Multi-Channel Campaigns ✅ Google Looker Studio ✅ Adverity ✅ Campaign Manager 360 ✅ Display &

• Video 360 ✅ Search Ads 360 ✅ Tealium ✅ Campaign Tracking ✅ Data Layer ✅ Product Feed ✅ Customer Journey ✅ Retargeting ✅ Campaign Landing Pages ✅ CPO / CPA Optimization ✅ Marketing Automation ✅ Lead Generation

• Oktober 2021 bis heute (ab der Übernahme von Sunrise durch Liberty Global)

  Performance Marketing Manager

  Sunrise GmbH, 8152 Glattpark (Opfikon)

• März 2015 bis Oktober 2021 (bis zur Übernahme von Sunrise durch Liberty Global)

  Digital & Performance Marketing Manager

  UPC Schweiz GmbH, 8304 Wallisellen

• Juli 2011 bis Februar 2015

  Key Account Manager Publisher zanox Schweiz AG, 8048 Zürich Altstetten

• März 2007 bis Juni 2011

  Product Manager Siterelation web2com AG / Publicitas web2com, 8048 Zürich Altstetten

•  Juli 2002 bis Februar 2007

  AVOR / Konstruktion

  Zünd AG, 9244 Oberbüren

• Februar 2001 bis Januar 2002

  Creative Manager emagix AG, 9400 Rorschach

• August 1995 bis Januar 2001

  Betriebsmittelkonstrukteur

  Bühler AG, 9240 Uzwil

• 2013

  Eidgenössisch diplomierter Verkaufsleiter iQ ManagementCenter, Altenrhein

• 2006

  Marketingplaner mit eidgenössischem Fachausweis

  INSTITUTION iQ ManagementCenter, Altenrhein

• 2001

  Multimediaproduzent

  ZbW, St. Gallen

• 1991 bis 1995

  Lehre als Maschinenzeichner

  Bühler AG, Uzwil

• 1990 bis 1991

  Vorkurs für die Kunstgewerbeschule

  Schule für Gestaltung, St. Gallen

• 1987 bis 1990

  3 Jahre Sekundarschule

  Volksschule, Uzwil

• 1981 bis 1987

  6 Jahre Primarschule

  Volksschule, Uzwil