Commercial & Marketing Manager | Management Committee Member - SOCITA SA
(2023-12)
- Led the operational launch of the company, including initial recruitment, commercial team structuring and development of the national marketing plan.
- Developed and deployed the go-to-market strategy, targeting strategic commercial areas and expanding distribution across Modern Trade, retail and HORECA channels.
- Defined commercial KPIs, implemented CRM processes and delivered regular performance reporting to senior management.
- Negotiated strategic partnerships with distributors, public institutions and logistics stakeholders.
- Contributed to strategic planning, budget management and key investment decisions as a member of the management committee.
- Managed and coached a field sales team with a results-oriented approach.
- Launched a new product with national market coverage.
- Generated approximately XAF 145 million in sales across Korhogo, Bouaké and Yamoussoukro.
Commercial & Marketing Manager - INITIATIVES-BIO INTERNATIONAL
(2021-08 - 2023-11)
- Designed the sales strategy and led the commercial team toward annual business objectives.
- Developed distribution networks and retail channels including supermarkets, boutiques, mini-markets, petroleum companies, HORECA, pharmacies and open markets through in-store activations.
- Planned, coordinated and monitored prospecting, sales and customer-retention activities to improve team performance.
- Analyzed field feedback, market trends and margins to strengthen offer positioning against competitors.
- Managed product listings/referencing, orders, deliveries, invoice settlement follow-up and reporting to senior management.
- Led the commercial strategy that increased annual revenue by 45%, from XAF 240 million to XAF 350 million in one year.
- Achieved nationwide coverage of the Modern Trade channel and strengthened brand awareness in organic and natural product segments.
Distribution Network Supervisor - SIPROCHIM
(2020-01 - 2021-07)
- Managed revenue development for the assigned distribution network and supervised the merchandising team.
- Monitored inventory levels in sales floors and back stock to anticipate stock-outs.
- Identified retail needs, followed orders through delivery and conducted regular competitive and price monitoring.
- Contributed to sales growth from approximately XAF 1.005 billion to XAF 1.440 billion, a 43% increase year over year.
- Structured a more effective distribution network and improved market penetration.
Senior Sales Leader - ZOLA / EDF
(2018-01 - 2019-03)
- Coached and developed field teams to achieve commercial targets.
- Developed sales prospecting activities and supported deal closing.
- Worked cross-functionally with marketing, technical and logistics teams.
- Led the successful opening of the Gboklè territory.
- Activated 443 solar kits representing XAF 177.2 million in commercial value.
- Supported rural electrification through an inclusive and community-based sales model.
Merchandising Supervisor - UNILEVER
(2016-09 - 2017-05)
- Implemented negotiation and visibility techniques to optimize product sales.
- Evaluated, coached and supervised 10 merchandisers in the field.
- Managed product listings/referencing across 700+ points of sale, promotions and competitive monitoring.
- Implemented the Perfect Store merchandising policy in more than 300 points of sale.
- Improved visibility of priority products in Modern Trade.
