Kouassi Joseph Aphy

In Ivory Coast, I led ATL campaigns using television, radio, and print media to maximize brand reach and awareness, ensuring cultural adaptation of messages and optimization of media buying. For BTL campaigns, I orchestrated promotional events, point-of-sale activations, and digital campaigns, collaborating with local influencers for direct and targeted engagement. My initiatives have significantly improved brand awareness and sales, thanks to a detailed understanding of the Ivorian market and consumers.

communication, marketing plus de 10 années d'expérience pro

communication, marketing & management