Founder at Little Guest (2026-01 – Present)
- Defining commercial offers, pricing models, operational procedures, and service workflows for a new service launch.
- Coordinating logistics with suppliers, venues, and strategic partners.
- Managing branding, digital communications, and pre-launch marketing activities.
Marketing & Business Development Manager at INPG (2024-06 – 2026-01)
- Designed and executed the institution's marketing and business development strategy, based on market and competitor insights.
- Tracked and reported key performance indicators (KPIs, conversion rates, ROI) to support data-driven decision-making and forecasting.
- Analyzed market trends and the competitive landscape to identify risks and opportunities and align strategy with growth goals.
- Identified and negotiated partnerships with corporate clients, donors, and institutional stakeholders.
- Developed tailored commercial proposals and sales pitches to support the sales process.
- Coordinated cross-functionally with technical, communication, and executive teams to ensure aligned, timely project delivery.
Business Unit Manager at Dakar Home Care, Talenta Pro Group (2023-01 – 2023-04)
- Standardized internal operating procedures and documentation to enhance responsiveness and service quality.
- Managed administrative payroll, including base salary calculations, adjustments, and disbursement tracking.
- Coordinated client schedules, service delivery, and operational workflows for healthcare providers.
- Handled daily operational queries, client inquiries, and incident resolutions.
Country Manager at Little Ride (2021-03 – 2022-12)
- Led the early-stage local rollout of a VTC mobility startup in Senegal following intensive operational training in Kenya, coordinating closely with the regional team.
- Monitored platform operations, driver metrics, and service quality to identify risks and drive operational improvements.
- Managed driver earnings, performance bonuses, and penalty adjustments in line with policy.
- Supervised daily driver support, administrative tracking, and prompt resolution of field issues.
- Oversaw fleet management, insurance compliance, and local B2B customer acquisition.
- Recruited, onboarded, and trained driver-partners on platform usage, safety rules, and service standards.
Marketing Assistant at INPG (2023-06 – 2024-06)
- Monitored marketing KPIs and campaign performance metrics.
- Conducted market research and benchmarked sector best practices.
- Organized corporate events and managed vendor relations (graphic designers, printers, agencies).
- Produced visual, editorial, and digital content across social and promotional channels.
Digital Communications Manager at Ébène Prod (2020-02 – 2021-01)
- Analyzed account analytics to optimize social media content strategies and recommend improvements.
- Managed content creation, posting schedules, and community engagement on Facebook and Instagram.
- Executed audience growth campaigns and promotional contests to increase digital engagement.
Co-Founder at Salivre (2020-02 – 2021-01)
- Coordinated merchant onboarding and structured operational logistics for launch.
- Co-founded a local meal delivery service and negotiated merchant partnerships with regional restaurants.
- Contributed to business model development and local partnership retention strategies.
