Thomas Deguines

E-commerce and creative profile with hands-on experience creating and managing Shopify stores and running campaigns across Meta Ads, TikTok Ads. Strong understanding of campaign setup, creative testing, prospecting, retargeting and performance tracking across KPIs. Combines an entrepreneurial operator mindset with creative instincts, content experience and a strong interest in performance marketing, direct-response creative and media buying.

Entrepreneur - E-commerce / Shopify / Meta Ads / TikTok Ads at Self-Employed (2023-03 – 2026-01)

• Created and managed several Shopify e-commerce stores, including positioning, pricing strategy, product listings, customer support, analyze, conversion optimization.
• Set up and optimized paid campaigns across Meta Ads, TikTok Ads.
• Tracked performance through Business Manager and key metrics including ROAS, CPA, AOV, CTR, CPM.
• Produced and tested Meta/TikTok videos, UGC, static ads and carousel creatives. Hooks, angles, and engagement.

End-of-Studies Internship - Purchasing, Storeroom & Finance at Four Seasons Hotel George V Paris (2022-06 – 2022-12)

• Managed delivery dock operations: receiving, checking, distributing deliveries and entering supplier invoices.
• Handled storeroom management, daily kitchen orders, stock control and inventory checks.
• Supported finance operations: credit card payment and refund tracking, debtor invoice checks, outlet offer verification and commission follow-up.

Master's Degree in Hospitality Management – Paris School of Business (PSB) (2022-07)

Bachelor's Degree in International Management & Marketing – ESTICE (2020-05)

Bachelor's Degree in Economics & Accounting – University LILLE 1 (2018-05)