Cassi De Ochoa

Licensing and brand assurance professional with 10+ years in licensed and generic consumer products manufacturing. Hands-on experience managing licensor relationships with Disney, Universal and other global studios: coordinating art and product approvals, tracking submissions through completion, and keeping 100% contractual and brand compliance across active licenses. Detail-oriented and highly organized, with a proven record of managing multiple priorities, reducing approval cycles and working across marketing, design, production and licensing teams.

Advanced business English, written and spoken.

Design Lead at Granmark (2026-02 – Present)

• Lead a team of 8 designers across licensed and generic product lines, assigning projects and prioritizing workload by category, urgency and delivery dates to keep multiple initiatives on track.
• Track project status, owners and deadlines in ClickUp; implemented workflows and quality standards that reduced review cycles with international licensors.
• Own end-to-end project execution and resolve delivery risks at team level before they escalate, keeping on-time delivery consistent.
• Act as the strategic bridge between marketing and production to align expectations and speed up decisions and time-to-market.
• Hold regular one-on-one performance conversations as part of the company's formal evaluation process.

Licensing & Brand Assurance Coordinator at Granmark (2024-05 – 2026-01)

• Built and managed relationships with Disney, Universal and other global studios, coordinating brand activations and negotiating terms to ensure 100% legal compliance across all active license agreements.
• Served as the key point of contact between marketing, design and licensing teams for the development, approval and in-store launch of licensed products.
• Prepared sales reports, royalty statements and financial projections to support portfolio and revenue decisions.
• Oversaw retail execution across 3+ national retail chains.

Design Coordinator at Granmark (2019-04 – 2024-04)

• Coordinated and prioritized day-to-day work for a cross-functional team of 8+ designers, creating standardized templates that achieved an 85% first-submission approval rate across print and digital media.
• Acted as liaison between creative teams, licensees and studios for final artwork and promotional content approvals.
• Optimized creative and production workflows with project management tools.

Brand Assurance at Granmark (2016-05 – 2019-03)

• Managed quality control and SOP compliance from intake to delivery for 300+ products per year, maintaining 100% alignment with global brand guidelines in multicultural markets.
• Facilitated review meetings with studios and agencies to ensure visual consistency from concept to final execution across all product categories.

Masters in IT Management – Universidad TecMilenio (2016 – 2018)

Bachelor’s in marketing – Universidad TecMilenio (2012 – 2016)