María José Leal

Publicist who is passionate about strategic communication, crisis management, digital marketing, content creation & cozy games.

I have more than 5 years of experience in the Technology industry and more than 8 years of experience in Social Media.

-Social Media Lead and Social Media Specialist for DC Legends, a Warner Brothers Games. Lead for teams up to 10 People.

• Creation and implementation of content strategies for Social Media.
• Analysis and creation of Social Media reports based on KPI's for our clients, using tools such as: Sprout, Meta Business, Spikstrap.
• Social Media Support for movies such as The Batman, Flash, Wonder Woman 1984 and Blue Beetle.
• Moderate and create conversation with players through Reddit, KTplay, Facebook & Twitter.
• Creation of Patch Notes and Developer Notes for the player base.
• Coordinate with the Art Team all the Social Media multimedia assets needed for our content plan.
• Coordination with the product team in order to find key instances for Social Media Strategies.
• Day-to day meetings with different Warner Brothers teams to identify, deliver and overlook growth and roadmap.
• Digital Marketing Specialist Senior for Fair using tools such as Hubspot, Jira, Google Analytics. Also implementing UX writing through all Digital Marketing channels.

-Email Marketing Specialist using tools such as Mailchimp and Klaviyo.

• Project Manager for "Gem Project". A Globant iniciative that seeks to improve inclusion of Women in the Videogames and Esports industry.
• Pre-sales participation for the Digital Marketing Studio.

Bachelor’s Degree in Strategic Communication and Advertising.

Publicist.

Google Analytics Certified