3D设计

该职位来源于猎聘 Retail Designer – FMCG Shopper Marketing & 3D POSM

Job Overview

We are seeking a mid-level 3D structural designer who can own the full cycle—from concept to mass production—across retail POSM displays and packaging structures. You will design physical brand experiences for FMCG brands, spanning floor displays, counter units, promotional packaging, and GWP constructs. With a solid grasp of local manufacturing capabilities, cost drivers, and retailer compliance, you will be the anchor that ensures quality and speed as volume grows—keeping client trust intact in a market where execution wins.

Key Responsibilities

Structural Design – POSM & Packaging

Design FSDUs (floor standing display units), counter displays, glorifiers, and shelf‑ready solutions for FMCG retail environments

Design structural packaging including promotional bundles, seasonal gift boxes, clamshells, tray‑in‑box systems, and value‑packs

Develop GWP (gift‑with‑purchase) concepts that function as both desirable objects and structurally sound packaging/presentation pieces

Contribute to hybrid solutions where packaging itself becomes the display or display incorporates packaging units

3D Visualization & Technical Communication

Produce photorealistic renders showing materials, finishes, and in‑context placement (in‑store and in‑hand/unboxing scenarios)

Prepare exploded‑view diagrams, assembly sequences, and presentation materials for both client pitches and internal reviews

Support senior designers in preparing technical documentation for factory handoff

AI-Enhanced Design Workflow

Leverage AI tools to accelerate concept generation and visualization

Use AI-powered rendering and upscaling tools to streamline presentation-quality output

Explore AI-assisted structural optimization and material recommendations

Stay current with emerging AI tools relevant to retail design and packaging

Dieline & Production Engineering

Create accurate dielines, fold lines, and structural flats in Adobe Illustrator

Apply working knowledge of packaging substrates (folding carton, corrugated, rigid box, thermoformed plastics) and display materials (corrugated, PP/PS sheet, metal wire, acrylic, hybrid composites)

Work closely with production partners to ensure designs are manufacturable and cost‑effective

Navigate local manufacturing capabilities, cost drivers, and retailer compliance standards (shelf height, weight limits, footprint for major chains like Walmart China and Sam's Club)

Value Engineering & Cost Optimization

Adapt and refine structures based on client budget constraints, retailer compliance requirements, and shipping/logistics efficiency

Proactively identify cost‑saving opportunities through material or structural adjustments

Trend & Material Research

Stay informed on sustainable packaging innovations (mono‑material structures, FSC‑certified board, recyclable alternatives) and display trends (lightweight structures, tool‑free assembly)

Qualifications

Experience

2–4 years of professional design experience in retail POSM, structural packaging, or a related agency/in‑house environment.

Strong expertise in at least one of the following areas, with demonstrated portfolio evidence:

POSM / display design with production experience

Structural packaging design with dieline development

Familiarity with mass production processes (experience managing full production cycles is a plus but not required).

Technical Skills (Mandatory)

3D Modeling: Proficient in at least one of Cinema 4D, Rhino, or SketchUp (C4D/Rhino preferred).

Rendering: Proficient in at least one of KeyShot, Octane, or Enscape.

2D Structural Drafting: Solid working knowledge of Adobe Illustrator for creating dielines, fold lines, and glue tabs.

Presentation Tools: Adobe Photoshop for mockups and presentation decks.

Technical Skills (Preferred)

AutoCAD or SolidWorks for technical drawings is a big plus.

Knowledge of printing processes and their impact on structural design.

Familiarity with retailer compliance standards for FMCG channels.