资深AI创意制作与社交运营

1.

Project

Scope &

• Objective The Supplier shall provide Creative Production services (with AI usage as necessary) to support the Google Product Marketing Manager (PMM) in the end-to-end execution of social content and campaign assets for the CAP team. This includes leveraging Google's internal AI toolsets and operational support to facilitate seamless production across internal teams and external agency partners.
• Core Services &

Responsibilities A.

Social

Campaign &

• Project Management Support Day-to-Day Operations: Facilitate the operational workflow of social assets production and publications on owned social channels and with KOLs, ensuring timelines are met and project trackers remain updated for the PMM's review.

Brief Assistance: Support the PMM in the preparation of technical creative briefs, specifically integrating requirements for AI-assisted asset production.

Agency Coordination: Support PMM's work with external social agencies, e.g. ensure agencies follow up on work requested by PMMs, be the first gate to vet agency outputs addressed previous feedback and align with specifications and brand guidelines. B.

Hybrid Creative

Production (Traditional &

• AI) AI-First Content Generation: Execute high-level prompting and asset generation using Google's internal AI tools and external tools where appropriate to produce campaign-ready imagery, storyboards, and video components. Localization &
• Variation Scaling: Use AI tools to adapt a single "hero" concept into multiple formats, sizes, and localized variations.

Traditional Method Integration: Support traditional production workstreams, including providing operational support for live shoots, creative concepting, and post-production editing.

Rapid Prototyping: Deliver "speed-to-market" creative concepts by using AI to visualize the PMM's strategic direction before committing to full-scale production.

Quality Assurance: Perform technical QA on all AI-generated assets to ensure they are free of artifacts and meet resolution standards for distribution. 3.

Key Deliverables Social

Production and Publication Trackers: A record of all assets pushed to owned channels and KOLs, confirming that the final version published matches the PMM-approved master.

Asset Packages: Finalized social media assets (stills and video) produced via a hybrid of traditional and AI methods.

Campaign Playbooks: Technical documentation of prompts, "recipes," and workflows used for specific campaign cycles to ensure future scalability. 4.

Performance

Standards &

• Compliance Technical Proficiency: Mastery of Google-internal AI creative platforms is a requirement for service delivery. AI Ethics &
• Policy Adherence: The Supplier must ensure all AI-generated content complies with Google's Responsible AI Principles and Copyright/Legal guidelines. No "unapproved" external generative tools shall be used for final production without PMM authorization.

Data Security: Strict adherence to internal protocols regarding the input of sensitive or unreleased product information into AI models (Internal vs. External tool usage).