Develop e-commerce content strategies based on platform characteristics and consumer insights. Manage the production, review, and platform adaptation of marketing assets, ensuring efficient and compliant content delivery.
Collaborations with platform IPs and relevant KOLs and KOCs to drive product seedling, consumer engagement and store traffic. Ensure all content and marketing assets comply with brand guidelines, platform policies, applicable legal requirements, and responsible-marketing standards.
Great understanding of social media and responsible for paid media across REDBOOK, WeChat, and other relevant channels.
Track and analyze content performance using platform data and relevant analytical tools, translating insights into actionable steps to continuously optimize content and strategies. E-commerce Campaign Planning & Execution
Develop integrated e-commerce marketing campaigns across major platforms, including Tmall and JD, in alignment with brand strategy,
Leverage the end-to-end planning and execution of e-commerce campaigns for platform IPs and major big promotions (618, D11, etc). This includes campaign briefing, creative and content planning, platform-resource coordination, paid-media support, livestreaming activation, execution monitoring, and post-campaign review.
Work closely with EC sales, Brand Marketing, CRM and relevant platforms and agencies to align campaign objectives, promotional mechanics, consumer journeys, timelines, and deliverables. Budget, Agency & Performance Management
Manage campaign and content-marketing budgets, including allocation planning, expenditure tracking and A&P reporting.
Manage agencies and external vendors, including briefing, timeline coordination, deliverable review and performance evaluation.
Track campaign, content and consumer-growth performance using platform data and relevant analytical tools.
Lead regular performance reviews and post-campaign reviews, translating data into actionable recommendations and test-and-learn plans to optimize creative, targeting, channel mix, content distribution, and future budget allocation.
Qualifications & Requirements
Required
3–5 years of relevant experience in e-commerce marketing
Strong project-management and cross-functional collaboration skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously
Advanced analytical capability
Preferred
FMCG/Luxury experience
Solid hands-on experience with major Chinese e-commerce platforms, particularly Tmall and JD, as well as a strong understanding of REDBOOK, WeChat, and China’s broader digital ecosystem
Experience working with international brands and collaborating with regional or global stakeholders Skills:
银星智能