达播BD - 直播达人商务拓展

岗位职责 / Responsibilities: 1. 主播资源拓展与维护 / Influencer Sourcing &

• Relationship Management 负责不断发掘和拓展抖音及其他短视频平台的主播合作机会，建立并维护现有主播的商务关系，沉淀形成公司内部主播资源数据库。 Continuously discover and expand influencer partnerships across Douyin and other short-video platforms; build and maintain business relationships with existing influencers; develop and maintain an internal influencer resource database. 2. 商务合作把控与GMV目标达成 / Partnership Terms Control &
• GMV Target Achievement 把控商务合作条件，根据合作主播的需求与特点，定制短期及长期合作计划，确保达成目标 GMV。 Control business cooperation terms; customize short-term and long-term partnership plans based on influencer needs and characteristics; ensure target GMV is achieved. 3. 头部主播年度合同锁定 / Top Influencer Annual Contract Lock-in 为分销商及合作品牌锁定抖音头部主播的年度合作合同，建立长期稳定的带货合作。 Lock in annual partnership contracts with top-tier Douyin influencers for distributors and partner brands; establish long-term, stable livestream sales collaborations. 4. 小红书平台代理商合作 / Xiaohongshu Platform Agency Partnership 在小红书平台锁定合适的代理商，为选定品牌提供渠道支持与服务。 Identify and secure a suitable agency partner on Xiaohongshu platform to provide channel support and services for selected brands. 5. 主播带货全程跟踪维护 / Influencer Sales Performance Tracking &
• Retention 对合作主播的带货售前、售后进行全程跟踪与维护，解决合作中的问题，推动主播长期持续带货。 Track and maintain influencer livestream sales across pre-sale and post-sale stages; resolve issues during collaboration; drive long-term, sustained influencer sales partnerships. 6. 跨部门协调与直播保障 / Cross-Department Coordination &
• Livestream Readiness 负责与公司内部相关部门（运营、策划、供应链、客服等）沟通协调，确保直播顺利开播。 Coordinate with relevant internal departments (operations, planning, supply chain, customer service, etc.) to ensure smooth livestream launches. 7. 达人数据库建立与ROI管控 / Influencer Database &
• ROI Management 建立抖音直播达人数据库，以 GMV 销售为导向，记录并分析合作达人数据，把控整体投放 ROI。 Build a Douyin livestream influencer database; take a GMV-driven approach to record and analyze collaborator data; manage and control overall ROI. 8. 投放复盘与策略优化 / Campaign Review &
• Strategy Optimization 及时复盘每次直播投放结果，基于数据分析投放效果，对后续投放策略与达人选择提出优化建议。 Timely review and debrief each livestream campaign result; analyze performance based on data; propose optimization recommendations for future investment strategies and influencer selection. 9. 其他工作 / Other Duties 完成直属上级布置的其他工作任务。 Complete other tasks assigned by the direct supervisor.

任职要求 / Qualifications: · 本科及以上学历，市场营销、电子商务、商务管理等相关专业优先。Bachelor's degree or above; marketing, e-commerce, business management or related majors preferred. · 2年以上直播电商 / 达人商务 行业经验，有完整的达人合作与直播带货项目经历。 2 years of experience in live commerce / influencer BD industry; proven track record of influencer partnerships and livestream sales projects. · 深入了解抖音直播生态，熟悉主播合作模式、佣金机制、平台规则与玩法。 Deep understanding of the Douyin livestream ecosystem; familiar with influencer collaboration models, commission mechanisms, platform rules, and trends. `具备较强的商务谈判与合同管理能力，能独立完成从达人触达到合同签订的全流程。 Strong negotiation and contract management skills; able to independently drive the full process from influencer outreach to contract signing. · 具备数据分析能力，能以 GMV 和 ROI 为导向进行达人筛选、效果评估与策略调整。 Data-driven mindset; able to evaluate influencers and adjust strategies based on GMV and ROI metrics. · 具备优秀的跨部门沟通协调能力，能高效联动运营、策划、供应链等团队保障直播落地。 Excellent cross-functional communication and coordination skills; able to efficiently align operations, planning, supply chain and other teams to ensure livestream execution. · 目标导向，执行力强，能承受一定的工作压力。 Goal-oriented with strong execution capability; able to work under pressure. 加分项 / Bonus 具备良好的英文口语沟通能力（Strong Plus） — Proficient in spoken English (Strong Plus) 自带抖音 / 小红书头部或中腰部达人资源库 有小红书平台直播电商实操经验 熟悉除抖音外的其他直播平台（视频号、小红书直播等）运营模式