CMO(高阶岗位）

Key Responsibilities

• Develop and execute group-level global marketing and brand strategies aligned with corporate business goals, take end-to-end ownership of brand asset growth, market influence and marketing ROI.
• Deliver in-depth market and industry insights, collaborate with product and R&D teams to define product value propositions, and support sustainable business growth across all product lines.
• Oversee global brand architecture, brand campaigns, key industry summits and corporate PR; manage public opinion and crisis communication, and maintain high-level industry and media partnerships.
• Lead full-cycle GTM strategies for B2B, B2C and overseas businesses, unify global brand tone, and implement differentiated localized marketing for segmented markets.
• Build and optimize the global marketing system, processes and assessment mechanisms, lead cross-functional collaboration, and drive team capability upgrading and operational efficiency improvement.
• Formulate overseas localized marketing strategies, expand global industry resources and partner ecosystems, and boost international brand influence and business revenue.