Creative Content Manager

工作职责

职责 1

负责制定执行内容策略，协调内容资产的制作和分发

Execute content strategies and coordinate content asset production and distribution 确保内容创作、翻译创作、编辑、校对和本地化工作流程顺畅。

管理沟通主题和输出内容解决方案，与设计和营销团队协调实施，并确保所有沟通场景的内容基调保持一致。

参与内容规划会议，协助管理内容日历，以确保按时交付。

与内容供应商协调，提供高质量的素材。

管理跨多个平台的资产分发。

收集反馈意见并将其融入内容修改中。 Ensure content creation, transcreation, editing, proofreading, and localization workflows. Manage the communication theme and output content solutions, coordinate with the design and marketing teams to implement them, and ensure that the content tone is consistent across all communication scenarios.

Participate in content planning meetings and assist in managing content calendars to ensure on-time delivery.

Coordinate with content suppliers to deliver high quality assets. Manage the distribution of assets across multiple platforms.

Collect and integrate feedback into content revisions. 职责 2

负责确保全渠道环境下所有内容的质量、一致性和合规性

Guarantee the quality, consistency, and compliance of all content across an omni-channel environment 制定年度内容战略，并建立中国自己的内容协同中心，将迪卡侬的核心价值观、性价比优势和业务目标相结合，构建了一个引人入胜的叙事框架，该框架贯穿于图像和文案之中。

确保所有素材均符合简报要求，内容制作过程中严格遵守准则、品牌和创意策略、法律法规以及可持续发展准则。

针对搜索引擎和平台优化内容（SEO/VSEO/GEO 等）。

维护准确且最新的内容库。

确保内容分类和元数据标记正确。

进行内容审核、修订和重新利用。 Developed the annual content strategy & built China’s own content synergy hub, combining Decathlon's core values, VFM singularity & business objectives to build a compelling narrative framework that runs in both imagery & copies.

Apply guidelines rigorously in all content production. Ensure all assets adhere to briefs and comply with brand and creative strategies, legal, and sustainability guidelines.

Optimize content for search engines and platforms (SEO/VSEO/GEO, etc.).

Maintain accurate and up-to-date content repositories.

Ensure proper content categorization and metadata tagging.

Conduct content audits, revisions, and repurpose. 职责 3

负责跟踪内容表现

Track content performance 追踪用户互动指标和内容表现。

监测观众反馈和情绪。

分享见解，帮助完善内容策略。 Track engagement metrics and content performance.

Monitor audience feedback and sentiment.

Share insights to help refine content strategies. 职责 4

在既定范围内领导内容项目。

Lead content projects within defined scopes. 管理范围明确的项目。

与利益相关者协作，确保内容与业务目标保持一致，并确保项目交付成果达到预期目标。

协调跨职能团队，制定时间表、里程碑并申请预算拨款。

开展A/B测试，评估内容效果。

分析互动指标和内容表现，提供并展示影响报告。

向利益相关者汇报项目成果。 Manage projects with defined scopes.

Collaborate with stakeholders to align content with business goals and ensure project deliverables meet objectives.

Coordinate cross-functional teams and set timelines, milestones and ask for budget allocation.

Conduct A/B testing for content effectiveness.

Analyze engagement metrics and content performance, providing and presenting reports on impact.

Present project outcomes to stakeholders.