Creative Manager

该职位来源于猎聘 AREA OF RESPONSIBILITY: CREATIVE STRATEGY &

• BRAND STEWARDSHIP Develop Localized Creative Strategy Formulate annual/quarterly creative themes and visual frameworks for the China market aligned with global brand direction. Guardian of Brand Visuals Uphold and evolve the brand's visual identity system (VIS) for China. Ensure all consumer-facing assets, from packaging to digital content, meet the highest standards of quality and consistency. Consumer &
• Market Insights Conduct deep analysis of local consumer trends, social media dynamics, and competitor activities to inform and validate creative direction.

• AREA OF RESPONSIBILITY: OMNI-CHANNEL CREATIVE PRODUCTION &
  • EXECUTION Support Key Campaigns Spearhead the end-to-end creative development for major brand initiatives, including product launches and seasonal campaigns.

  Drive

  Digital &

  • Social Content Conceptualize and oversee the production of engaging content and advertising assets tailored for key Chinese platforms.

  Manage

  Physical &

  • Digital Asset Production Oversee the entire creative process from concept through execution. This includes photography, video shoots, postproduction, as well as the design, development, and production of physical brand assets. This entails owning the creative direction for packaging, in-store collateral, promotional print materials, and ensuring all designs are optimized for print production and manufacturing processes. Hands-On Art Direction Possess extensive experience in art directing and on-set execution for fashion/beauty photography and video shoots, capable of guiding creative teams, managing talent, and ensuring the highest quality output.

• AREA OF RESPONSIBILITY: TEAM PLAYER &
  • CROSS-FUNCTIONAL COLLABORATION Strategic Business Partner Collaborate closely with Marketing, E-commerce, Merchandising, and operation teams to translate business objectives into compelling creative solutions.

  Manage External Partners

  Source, brief, and manage relationships with external agencies, photographers, stylists, and production vendors.

  QUALIFICATIONS &

  • SKILLS

• ESSENTIAL REQUIREMENTS Education Bachelor‘s degree or above in Graphic Design, Visual Communication, Advertising, Marketing, or a related field.

  Experience 5-8 years of in-house brand creative experience within the Fashion, Beauty, or Luxury sector, or equivalent experience at a top-tier creative/advertising agency. Must include 2 years of direct team management. Extensive, proven experience in leading the end-to-end production of fashion/beauty photography and video shoots—from concept development and onset art direction to post-production oversight—is required.

  Core Skills Exceptional

  Creative &

  • Aesthetic Judgment: A strong portfolio demonstrating high-concept creativity, a sophisticated eye for fashion/beauty visuals, and excellence in packaging and graphic design for physical products.

• Mastery of Design &
  • Technical Skills Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Strong working knowledge of packaging design principles, print production techniques, color management (CMYK/Pantone), pre-press processes, and material finishes.

• Superb Communication &
  • Project Management Ability to articulate creative vision clearly to stakeholders and manage complex, multi-faceted projects under tight deadlines.

• Expert Art Direction &
  • On-Set Leadership Demonstrated ability to develop shoot concepts, lead on-set execution (studio and location), direct talent and crew (photographers, models, stylists), and take ultimate responsibility for the quality of final assets.