Data Director

该职位来源于猎聘 工作职责

• Data Strategy & Governance

Define and maintain the data governance framework. Act as the final arbiter for data definitions and interpretation disputes

Core Asset Integration

Break down silos across platforms and channels into a unified Single Source of Truth

• Full-Cycle Campaign Intelligence

Support the full strategy, planning, buying, in-flight, and post-campaign learning loop with actionable intelligence and documented learnings

• Dashboard & Automation Roadmap

Own the dashboard product roadmap and automation agenda; shift delivery from ad-hoc manual pulling to standardized, automated, self-serve reporting

• Cross-Functional Decision Support

Translate complex data into clear, compelling narratives for strategy, planning, buying, and performance teams, as well as senior stakeholders

• Risk, Privacy & Compliance

Identify data quality, definition, and compliance risks; ensure all data handling meets privacy and regulatory requirements, keeping assets secure and controlled 任职要求 Must-have 8 years of experience in media analytics, marketing intelligence, marketing analytics, or BI; prior experience on the client, agency, or multi-market side is a plus Strong command of full-funnel measurement frameworks and KPI design;

experience with attribution, incrementality, and experimental design preferred Proficiency in mainstream BI and visualization tools (Tableau / Power BI / Looker Studio / Datorama, etc.) with hands-on SQL or data querying skills Familiarity with the performance data structures and tracking logic of major digital channels — search, social, programmatic, and e-commerce Proven ability to turn complex data into clear, actionable insights and recommendations, with excellent cross-functional communication and senior stakeholder management Strong written and verbal English, with the ability to collaborate effectively in a matrixed, multi-market environment Nice-to-have Familiarity with MMM, multi-touch attribution (MTA), or other advanced measurement methodologies Experience building data governance across multiple markets or regions