Digital Manager, APAC 亚太区数字化运营经理

JOB OVERVIEW The key purpose of the Digital Manager APAC role is to develop and implement the online marketing strategy to build brand awareness, increase customer acquisition and drive conversion and owns the strategy and execution of paid search, organic search, affiliate, and display channels. This role will take the responsibility to build the strategy across all digital channels, and to determine our most efficient and effective channels for new customer acquisition, while maximizing conversion and return on investment. Key metrics include new customers, new customer revenue, customer acquisition cost, paid and organic search revenue.

The role requires continual interface with Regional offices, US Corporate teams, Hotels & Resorts and digital agencies. This role needs to work comfortably with complex data, has direct experience running paid marketing programs, SEO/SEM, Metasearch Engine, and Mar-tech solution development, act as an expert in tackling new customer acquisition and result optimization in omni-channel environment. This individual will also adhere to and support optimization of the digital production process as it relates to third-party integrations.

KEY RESPONSIBILITIES •Develop digital channel strategy and programs, aligned with business objectives, messaging and corporate brand standards as well as follow industry best practices. •Drive the strategy behind all existing traffic-driving channels, as well as identifying and launching new channels (ie, WeChat mini program, website, email marketing, APPs etc) •Plan, execute and track digital campaigns/digital marketing initiatives to grow customer attachment to our digital products, build brand love, and to drive traffic, customer engagement. •Bring in a data-driven approach to decision making, both in day-to-day management and in making strategic trade-off. •Partner with relevant global teams on new system & technology development to maximize channel conversion. •Stay on the pulse of the local researcher community, ad tech landscape, maintain close relationships with leading tools and platforms •Collaborate with internal stockholder and external agency to support customer journey throughout the research lifecycle establishing growth strategies that support Company’s revenue goals •Bring an analytical approach to marketing tactics to support ambitious growth targets and work with internal teams to set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders •Leads and optimizes the Digital Production Process and respective tool kit •Manage Content Management System(Adobe Experience Manager) and coordinate projects and promotions and getting that information into Adobe for the website. •Establishes and optimizes a governance model for global regions and internal stakeholders. •Manage Content Management System as well as in the nature of our APAC variants •Manage digital marketing budget and able to prioritize initiatives to meet business/brand objectives. •Serve as a true subject matter expert: represent Acquisition at marketing meetings and occasional leadership meetings, and routinely educate stakeholders on best practices •Provides support to line manger on any ad hoc Marketing related projects when required •Own daily execution of all our owned and paid marketing channels QUALIFICATIONS &

REQUIREMENTS •Bachelor’s degree •5 years marketing experience with on digital / E-commerce experiences in multinational company. •Proven track record of leveraging digital channel deliver brand growth and business target. •Good understanding digital platform including but not limited to eCommerce, marketplaces, social commerce, digital marketing, and digital titans in the region and across the globe •Strategic sense/understanding capability to support comprehensive digital channels and marketing •Budget management experience •Experience or demonstrate an understanding of working in a regional environment •Ability to travel •Fluency in English (spoken & written) •Excellent PC computer skills (Word, Excel, PowerPoint) •Confident and capable of working within a matrix structure •Excellent experience in managing commercially high performing online marketing program and managing international language websites, including language variants. •Experience in managing external agencies •Business strategy, marketing analysis and planning, especially as related to International markets •Ability to work under tight deadlines •Excellent written communication and oral presentation skills •Able to show drive, initiative, creativity & problem solving •Goal orientated and a team player. A self-starter •Commercially aware & capable of managing budgets accurately