市场经理

该职位来源于猎聘 岗位职责:

• Brand Promotion and Marketing Strategy
• Responsible for formulating and executing the annual brand promotion plan to enhance the hospital's brand awareness and reputation.
• Conduct in-depth analysis of the target customer groups, develop precise marketing strategies, and oversee their implementation to increase the new patients volume.
• Monitor industry dynamics and competitor situations in the healthcare field, conduct market research and analysis, and provide data support for hospital decision-making.
• Maintain good cooperative relationships with media outlets, plan and execute public relations activities such as press releases and media coverage to increase brand visibility for the hospital.

Business Promotion and Marketing

• Responsible for packaging and promoting new medical service products of the hospital, formulate marketing plans and implement them to enhance the market recognition and acceptance of new products.
• Responsible for packaging and promoting the hospital's team of experts, create a renowned physician effect, and enhance the influence and appeal of the hospital's expert team.
• Plan and execute collaborative projects with experts from other hospitals to enhance the hospital's professional influence in specific fields.
• Offline Activities and Cross-Industry Collaboration
• Plan and execute various offline activities to enhance interaction and customer loyalty between the hospital and target clients.
• Maintain and expand strategic cooperation with high-end enterprises, develop and execute joint marketing activities through cross-industry collaborations, high-end market client activities, and activities targeting expatriate communities to achieve resource sharing and mutual benefits.