该职位来源于猎聘 We are looking for a creative Marketing Manager（OR Assistant Marketing Manager）. You will be fully responsible for developing and executing the marketing strategy for our brand in the China market. You will be not only a brand builder but also a driver of business growth, enhancing brand influence and supporting the achievement of sales goals through integrated marketing campaigns, product launch strategies, and channel marketing initiatives.
This position will report directly to the Sales &
- Marketing Director, Manage 2 subordinates.
Key Responsibilities
Develop and implement the annual integrated marketing plan based on company business objectives, covering brand building, product marketing, digital marketing, channel marketing, and PR activities.
Conduct in-depth analysis of market trends, competitive dynamics, and customer insights to identify growth opportunities, define target markets, and establish brand positioning.
Manage and allocate the marketing budget, ensuring efficient use of resources and accountability for ROI.
Product Marketing &
Lead GTM strategy for new product launches, including market analysis, product messaging and differentiation, launch strategy development, and cross-functional coordination.
Develop high-quality sales enablement tools (product brochures, promotional videos, presentation decks) and training materials to empower the sales team and channel partners.
Collaborate closely with the product management team in accordance with headquarters guidelines, providing market and customer input to inform the product roadmap.
Content &
Oversee the content strategy, operations, and performance optimization of official brand social media channels (e.g., WeChat，Xiaohongshu, Douyin).
Lead digital marketing initiatives SEO/SEM, and lead generation campaigns.
Plan and produce high-quality industry insights, case studies, and other content to establish the brand's thought leadership in the professional space.
Channel Marketing &
Develop and execute channel marketing plans tailored to different channels (e.g., chain stores) to support channel sales growth.
Plan and execute key industry exhibitions, customer experience events, and new product launches to enhance the brand's influence in the B2B space.
Team Management
Lead, develop, and grow members of the marketing team, fostering a highly collaborative and efficient team culture. Establish clear workflows, reporting mechanisms, and performance evaluation systems. Requirements:
Bachelor's degree or above in Marketing, Advertising, Communications, or a related field.
7 years of marketing experience in B2B/B2C or consumer goods, with at least 2 years of experience in team management.
Fluent in English (spoken & written)
Candidates with background in home appliances, food & beverage, hospitality equipment, or automotive industries are preferred, with a solid understanding of market operations and customer pain points in those sectors.
Integrated Marketing Capability: Solid experience in brand management, product marketing, digital marketing, and event planning.
Data Analysis Skills: Ability to use data insights to drive decision-making and proficiency in using data analytics tools to measure marketing effectiveness.
Content &
- Communication Skills: Excellent copywriting skills and content aesthetic, with the ability to guide the production of high-quality marketing content.
