内地商场综合会员计划总监

该职位来源于猎聘 Responsibilities：

• Under the guardianship of the Hong Kong the Point Team, lead the vision, strategy, and execution of the Point mainland loyalty program covering portfolio of 8 high-profile SHKP shopping malls in Shanghai, Beijing, Hangzhou, Nanjing and Guangzhou.
• Responsible for the development of a centralized digital platform for CRM & loyalty, digital marketing and tenant engagement for these shopping malls, leveraging HK program elements and infrastructure.
• In collaboration with the mainland mall teams, enhance customer engagement and retention via data analytics and customer insights, brand building, and developing attractive digital marketing campaigns, rewards and partnerships.
• Enable best in class mall customer experience and functions via the Point mainland platform, including instant reward points earning, attractive rewards redemption, EV charging, tenant merchant omnichannel capabilities, and gamification.
• Develop long-term group-wide strategic partnerships for rewards, experiences, and points distribution with strategic tenants across multiple categories, and external partners
• Build and manage a high-performing team and manage multiple stakeholders across malls and partners 负责制定和执行新鸿基地产集团在国内旗下多家高端购物中心（位于上海、北京、杭州、南京和广州）的会员忠诚计划。 与新鸿基地产香港团队紧密合作，开发会员客户端和数字平台，用于客户关系管理（CRM）、忠诚度管理、数字营销和租户互动，并充分利用香港积分计划的资源和基础设施。

与内地购物中心团队合作，通过数据分析和客户洞察、品牌建设以及开发吸引人的数字营销活动、奖励和合作关系，提升客户参与度和留存率。 通过内地积分平台，打造一流的购物中心客户体验和功能，包括即时赚取积分、兑换奖赏、电车充电、商户合作以及游戏化体验。

与各品类租户和外部合作伙伴建立长期的集团合作关系，以提供奖励、体验和积分分发服务。

组建并管理一支高效团队，并协调购物中心和合作伙伴的多个利益相关者。 Candidate Requirements：

• 10 years of professional experience in loyalty, CRM and digital roles
• 5 years of experience in a leadership or management role, building and leading teams
• Experience leading CRM and loyalty programs and developing app-based or digital CRM system
• Strong business acumen and analytical skills, and proven track record of delivering measurable business impact
• Experience in retail, e-commerce, B2C loyalty programs, digital marketing, business development and partnerships
• Strong understanding of loyalty program levers, customer analytics and segmentation, digitalization and marketing automation
• Excellent communication skills in both English and Mandarin Chinese 10年以上会员忠诚计划、客户关系管理（CRM）和数字化相关领域的专业经验。

5年以上领导或管理经验，具备团队建设和领导能力。

拥有领导CRM和会员忠诚计划以及开发基于应用程序或数字化CRM系统的经验。

具备敏锐的商业洞察力和分析能力，并拥有能够带来可衡量业务影响的成功案例 。

拥有零售、电子商务、B2C忠诚度计划、数字营销、业务拓展和合作关系方面的经验。

深入了解忠诚计划的关键要素、客户分析、数字化和营销自动化

精通英语和普通话，沟通能力出色