市场推广经理

该职位来源于猎聘 恒隆集团有限公司（香港联交所股份代号：00010）自 1960 年起从事地产发展业务。集团通过附属公司恒隆地产有限公司（香港联交所股份代号：00101）管理的物业组合总面积超过 350万平方米，覆盖香港及内地，涵盖零售、办公、住宅及酒店物业。 集团在香港的多元化物业组合包括位于优越地点的办公楼及商场，以及坐落于尊贵地段的豪华住宅项目。在内地，集团以恒隆广场“66”品牌命名的综合商业及零售项目遍及各大城市，包括上海、沈阳、济南、无锡、天津、大连、昆明、武汉和杭州的核心区域，被视为优质商业地标。 人才是恒隆宝贵的资产 ，也是我们的成功之本。员工以专注态度、专业精神及贴心服务，推动集团向前发展。为配合扩展业务的需要，我们继续投入庞大资源，培育团队的专长和技能，同时以具竞争力的薪酬福利，招募优秀的人才 。 诚信、永续、卓越与开明，是我们的核心价值所在。若你与我们秉持相同的价值观，你正是我们希望寻找的人才。现在就加入恒隆，与我们共同成长，共创未来。 Key Responsibilities

• Integrated Marketing Strategy & Planning
• Develop and own the annual integrated campaign roadmap, retail brand strategy, and local communications plan, ensuring O2O local activations are fully aligned with national campaigns.
• Translate global brand narratives into locally relevant, insight-driven content and retail expressions across all consumer touchpoints (offline, online, and O2O).
• Lead budget planning and allocation across campaigns, retail brand, and digital/comms initiatives based on strategic objectives.
• Identify and pilot new platforms, formats, agency partnerships, or retail innovation models to drive competitive advantage.
• Campaign Development & Execution
• Lead the team to execute end-to-end 360° campaigns from brief, timeline management, and quality control to post-analysis, ensuring brand consistency and seamless O2O integration.
• Drive local campaign storytelling and creative development, ensuring full alignment with 66 brand values and global narratives while remaining relevant to local audience segments.
• Define metrics, reporting frameworks, and dashboards to measure campaign effectiveness, retail brand health, and digital performance (including O2O KPIs).
• Track competitor movements and market best practices, translating insights into strategic tests.
• Team & Agency Management
• Manage, mentor, and develop the IM team, setting clear KPIs and fostering a high-performance culture.
• Allocate and prioritize workloads effectively across team members based on campaign calendars and business urgency.
• Oversee agency selection and management (event, creative, production, PR, media, etc.) for integrated marketing projects.
• Drive cross-functional collaboration between internal teams (e.g., leasing, operations, HQ teams, etc.) and external partners. Requirements
• Degree in Marketing, Communications, Business or related field.
• Minimum 8 years of relevant experience in brand marketing, campaign management, or retail marketing, with at least 3 years in a leadership role.
• Proven track record in developing and executing successful 360° campaigns.
• Fluent in English and Mandarin (written and spoken).
• Strong strategic thinking, leadership, and stakeholder management skills.
• Embracing our values of integrity, sustainability, excellence and openness. 我们是一家提供平等工作机会的公司，致力于促进多元化的员工队伍，并营造包容的工作环境，让所有员工都能受到尊重。我们欢迎所有符合条件的候选人申请，不论民族、种族、肤色、性别、年龄、宗教信仰、残疾、婚姻状况或任何其他受中国法律保护的特征。 如在应聘过程中有特定需要而需安排合理的便利，请随时与我们联络。