零售通路行销专员

该职位来源于猎聘 General Work Summary: Responsible for align with brand strategy and annual objectives, connect products and channels, oversee category strategy planning, product portfolio management, integrated marketing execution and business KPI control to drive sustained category growth. 根据品牌策略及年度目标，衔接产品与渠道，统筹品类策略规划、产品组合管理、整合营销落地与生意指标管控，推动品类持续增长。 Responsibilities：

• Formulate the medium- and long-term category development strategy and annual business plan, define the category positioning, role and resource priority across all channels, and collaborate with the General Sales Manager to set category sales targets and budget allocation.制定品类中长期发展战略与年度生意计划，明确品类在各渠道的定位、角色与资源投入优先级，协同销售总经理制定品类销售目标与预算分配；
• Manage the category product portfolio, propose suggestions for new product introduction, portfolio optimization and low-performing product delisting, and continuously refine selling points and solution pitches for core products.管理品类产品组合，提出新品引入、结构优化及低效产品淘汰建议，持续优化核心产品卖点与解决方案话术；
• Govern the category pricing system and promotion strategy to ensure pricing aligns with market positioning and customer segmentation.管理品类价格体系与促销策略，确保价格与市场定位、客户结构相匹配；
• Develop annual promotion, application and innovation plans across channels and brands, integrate category marketing budgets and channel resources, and balance revenue growth of individual SKUs.制定跨渠道、跨品牌的年度促销、应用及创新计划，整合品类营销预算与渠道资源，平衡各单品业绩增长；
• Take ownership of core business metrics including overall category volume, revenue and market share, conduct regular business reviews to adjust strategies, and prepare competitor insights and trend reports to support business decision-making.对品类整体销量、营收及品类份额等核心经营指标负责，定期复盘生意表现并调整策略，编制竞品洞察与趋势报告指导业务决策。 Qualification &Requirements：
• Minimum 2 years marketing/ trade marketing experiences in global food/beverage/flavoring enterprises with basic knowledge and insight of modern trade channel. 至少2年全球食品/饮料/调味品企业的市场或通路行销相关经验，具有现代通路渠道的基本知识和洞察力。
• Bachelor education level or above, preferably major in Marketing or Food Science 本科以上学历，市场营销或食品科学专业优先。
• Fluent in oral and writing English, French is a plus.

流利的英语口语和写作，法语是一个加分项。

• Good communication skills and excellent execution capability. Quick learner and good team player with strong sense of responsibility 良好的沟通能力和出色的执行能力。学习能力强，团队合作精神强，责任心强
• Capability on data interpretation and analysis 数据理解和分析能力
• Proficient writing skills and presentation skills, familiar with Office software operation. 熟练的文字功底和表达技巧，熟悉Office软件操作
• Able to work under pressure and limited timing, with strong initiative and positive thinking 抗压能力强，积极主动。
• Able to travel a lot 能够适应长时间出差