市场营销副经理（会展行业）

We are looking for a customer-oriented and proactive B2B marketing professional to join the AMTS &

• AHTE portfolio team. The role covers marketing planning and execution, buyer engagement, industry events, partnership development and market research. The successful candidate will have opportunities to work directly with buyers, enterprise customers and industry partners, understand their needs, and translate customer and market insights into effective marketing activities. We are looking for someone with solid hands-on marketing experience, strong communication and coordination skills, and the potential to gradually take ownership of larger projects and responsibilities. Scope of Responsibilities 1. Strategy, Objectives &
• Marketing Planning • Collaborate with Sales and Project Leaders to develop annual exhibition, marketing and buyer/VIP plans and support their implementation.
• Develop marketing proposals and detailed execution plans for designated exhibitions and projects based on business objectives, market data and customer insights.
• Integrate relevant marketing channels and resources to support exhibitor, visitor and buyer acquisition targets.
• Develop effective sales and marketing tools with clear customer value to support business development.
• Track marketing performance and adjust activities based on results and changing business needs.
• Buyer &
• Customer Engagement • Engage with core buyers, enterprise customers and industry KOLs through regular communication, visits and buyer programmes to understand their needs and strengthen relationships.
• Support buyer acquisition and engagement activities within designated industries and customer segments.
• Participate in buyer delegations, matchmaking programmes, customer interviews and other engagement initiatives.
• Collect buyer and customer feedback and translate relevant insights into marketing, content and event actions.
• Work with internal teams to continuously improve buyer and visitor experience. 3.

Marketing

Campaign &

• Channel Management • Plan and execute integrated marketing campaigns across websites, EDM, SMS, social media, PR, content, database marketing and other relevant channels.
• Clearly communicate exhibition value propositions, industry content and key highlights through appropriate marketing channels.
• Support the operation and development of relevant social media and digital platforms.
• Monitor campaign performance, audience engagement and conversion, and identify opportunities for improvement.
• Work closely with digital specialists, internal teams and external partners to achieve agreed marketing objectives. 4.

Partnership

Development &

• Collaboration • Maintain and develop relationships with industry associations, media, agencies and other relevant partners.
• Support the development of new domestic and international cooperation channels.
• Work effectively with Sales, Operations, Digital and other internal teams, as well as external partners and suppliers, to move projects forward.
• Coordinate agreed actions and follow through on assigned responsibilities.
• Proactively communicate potential risks or delays and, where appropriate, suggest possible solutions. 5.

Event

Planning &

• Project Management • Plan and execute professional industry events including conferences, summits, A Awards, roadshows, site tours and workshops.
• Support or progressively take ownership of assigned marketing and customer engagement projects from planning through delivery.
• Coordinate speakers, buyers, customers, partners and internal stakeholders to support successful project delivery.
• Identify and engage relevant industry speakers and enterprise representatives.
• Support conference sales, delegate recruitment and customer engagement objectives.
• Adapt project actions and priorities when requirements or circumstances change.
• Data Analysis &
• Market Research • Manage and utilise customer and database resources to support marketing activities and audience acquisition.
• Conduct market and customer research before, during and after exhibitions to understand industry trends and customer needs.
• Analyse campaign results, visitor/buyer behaviour and customer feedback.
• Translate relevant findings into practical recommendations for marketing activities, customer engagement and event content.
• Capture learnings and continuously improve future marketing activities.

Skills &

Experience 1.

Professional Experience: Minimum 5 years of B2B marketing, exhibition/event marketing or related experience.

Experience in industrial manufacturing, automotive, automation or technology sectors is preferred. 2.

Education &

• Language: Bachelor’s degree or above. Good written and spoken English
• CET-6 or equivalent working proficiency preferred. 3.

Customer Orientation: Comfortable communicating directly with buyers, enterprise customers and external partners, with a genuine interest in understanding customer needs. 4.

Marketing Execution: Solid hands-on marketing experience and the ability to independently execute campaigns, events or customer engagement activities.

• Proactivity &
• Accountability: Takes responsibility for assigned work, follows through on commitments and communicates risks in a timely manner.
• Collaboration &
• Adaptability: Works effectively across teams and is willing to adjust plans and ways of working when priorities or circumstances change. 7.

Learning

Agility &

• Growth Potential: Curious, willing to learn and demonstrates the potential to gradually take ownership of larger projects and responsibilities. 8.

Technical Skills: Proficiency in Microsoft Office. Familiarity with AIGC tools, digital marketing platforms, design or video editing tools is an advantage.