【雀巢太太乐】品牌副经理

Key Outputs: 1. Be the expert on key social media platforms (Xiaohongshu, Douyin, WeChat, Video Account, Weibo, etc.), consumer trends and content best practices, and proactively share relevant insights and recommendations with the marketing team.

• Work with Totole's social agency to deliver engaging and high-quality social content through effective planning, execution and agency management, while ensuring brand consistency.
• Monitor and analsze social media performance metrics, identify optimization opportunities, and drive continuous improvement through collaboration with agencies and platform partners.
• Lead Totole's owned media content strategy and execution , and manage external partner to ensure effective operation and content delivery across owned channels.
• Contribute to brand strategy development and support the successful execution of key brand campaigns and initiatives 6. Support the successful implementation of Nestlé DAM (Digital Asset Management) and the completion of social agency transition projects.

Key Experiences: 1. Minimum 5 years of experience in Social Media, Content Marketing, Digital Marketing or Brand Marketing.

• Strong understanding of key social media platforms, content ecosystem and digital marketing trends in China.
• FMCG brand-side experience, or agency experience supporting FMCG brands.
• Proven experience in social content planning, campaign execution and agency management.
• Strong analytical mindset with the ability to translate consumer and performance insights into actionable recommendations.
• Demonstrated project management capabilities with experience working across multiple stakeholders and functions.
• Good command of spoken and written English.