Manager Platforms Analytics

Purpose & Overall Relevance For The Organization

• Deliver data-oriented insights by turning industry market data into forward-looking market and competitive analysis that enhance data-driven decisions.
• Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversion and other commercial KPIs.

Key Responsibilities

Industry Analytics & Insights

• Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
• Collaborate with buying/merchandising team to drive key category analysis, campaign and new launch review.
• Conduct consumer analysis to support consumer operations and drive acquisition and retention.
• Explore and elevate data solutions to integrate eCom data and drive analysis/reporting to the next level.

Business Analytics & Business Support

• Lead analysis and deliver insights consistently in collaboration with business planning team.
• Work closely with digital commercial team to translate data insights into daily operational actions.
• Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.

Internal

Key Relationships

Digital commercial team

Digital Buying team

Digital Marketing team

CRM

China Digital Hub

External

Data Vendors

Knowledge, Skills And Abilities

• Deep familiarity with eCommerce industry
• Strong data driven and analytical thinking
• Business mindset and able to turn complex data into clear business insights and actionable recommendations
• Proactive, self-motivated and strong job ownership
• Strong communication and collaboration skills to work closely with cross-functional partners
• High degree of integrity and loyalty

Requisite Education And Experience / Minimum Qualifications

Professional background / Experience

• Functional: Minimum 5 years of experience in eCommerce data analytics / BI / platform analytics
• Industry: Ideally in sports/outdoor/apparel/fashion/shoes and know eCommerce business model

Education

• University degree, ideally in business analytics, statistics, marketing

IT Skills

Excel: advanced

PowerPoint: advanced

• Tableau / Power BI: plus

SQL: basic

Language Skills

Good presentation skills

• Native-level Mandarin and fluent English required

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.