PI_高级产品经理_上海
碧迪医疗职位描述
POSITION SUMMARY(职位概述) ● This hiring is a replacement HC for Venclose products management within the PI FY26 budget. ● Venclose new product launch in FY26 Q2, now is in critical launch acceleration phase. Venclose is the most important new product in PI in FY26 which is a new category in varicosis disease. FY26 target is $2.8m while total revenue under this SPM is $26m.
Under this SPM role portfolio venovo. ● PI second LAP project venous glu is close to deal with local player which need SPM urgently to prepare new product launch. KEY RESPONSIBILITIES(主要职责) ● Analyze segmentation with portfolio management and set STP, make portfolio strategy and tactics for branding. ● Customer KOL faculty pool management ● Manage product clinical knowledge and communicate with sales team for promotion ● Strategy implementation and marketing tool ● Regular review and analyze sales performance and make forecast ● Make new product launch strategy and price and implement new product launch tactics ● Assist national sales and distributor training SKILLS AND ABILITIES(技能) ● Bachelor's degree or above in Medicine, Pharmacy, Biology, Biomedical Engineering or a related field ● More than 5 years of marketing experience in the pharmaceutical or medical device industry ● Strong marketing activities organization skills, with the ability to analyze and solve problems independently ● Good team spirit and a customer-oriented mindset ● Excellent communication skills, including strong group communication and presentation skills ● Good self-learning, management and time management skills, able to handle work pressure in a mature manner ● Good English communication and writing skills DESIRABLE(优先条件) ● Familiar with the vascular surgery field is preferred
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