渠道销售

工作地点：杭州

工作职责:

1，渠道开拓： 负责欧美及亚太线下分销商、大型连锁零售商的开发、商务谈判、签约及跟进，确保销售目标的达成。

2，大客户 (KA) 维护： 建立并深耕与区域头部代理商及零售巨头买手的深度关系，负责合同谈判、订单落地及售后协调，管理产品生命周期及订单滚动预测。

3，准入与合规管理： 协同内部团队确保产品符合各国准入标准，管理 B2B 订单的物流履约与回款风险控制。

4，市场情报分析： 实时监控市场竞品动态、渠道价格体系及消费者反馈，为硬件迭代及软件功能优化提供一线决策支持。

5，渠道赋能与动销： 负责线下门店的展陈指导与促销方案制定。针对经销商及导购进行产品销售培训，确保产品进场后具备高动销率（Sell-through），建立品牌在终端的竞争壁垒。

任职资格:

1，5年以上海外线下销售经验，有成功的消费电子、智能硬件或健身器材大型 B2B 渠道开发案例。

2，语言： 英语可作为工作语言。掌握第二外语如德语/阿拉伯语/法语/俄语优先。

3，资源： 有海外经销商、电子卖场、体育连锁或礼品/办公渠道买手资源者优先。

4，素养： 极强的跨文化沟通能力，具备创业者心态，抗压能力强，结果导向；思维灵活清晰，具备优秀的商务谈判能力。

5，知识： 熟悉国际贸易条款及品牌出海流程，了解目标市场VAT、关税，当地法律合规要求以及B2B 合同法律风险。

# Job Responsibilities

• Channel Development: Source, negotiate with, sign on and follow up offline distributors and major retail chains across Europe, America and Asia-Pacific to deliver sales targets.
• Key Account (KA) Management: Build and nurture deep partnerships with top regional distributors and buyers from retail giants. Take charge of contract negotiation, order execution and after-sales coordination, as well as product lifecycle management and rolling order forecasting.
• Market Access & Compliance Management: Collaborate with internal teams to ensure products meet market access requirements of respective countries. Oversee logistics fulfillment and mitigate payment collection risks for B2B orders.
• Market Intelligence Analysis: Continuously track competitor activities, channel pricing structures and consumer feedback, providing frontline insights to support decision-making for hardware upgrades and software feature optimization.
• Channel Enablement & Sell-through Driving: Develop in-store display guidelines and promotion plans for offline retail outlets. Deliver product sales training to distributors and in-store sales associates to achieve strong sell-through after listing and build competitive advantages for the brand at retail terminals.

# Job Requirements

• Minimum 5 years of overseas offline sales experience, with proven track record in developing large B2B channels for consumer electronics, smart hardware or fitness equipment.
• Language: Business proficiency in English. Proficiency in a second language such as German, Arabic, French or Russian is preferred.
• Network: Existing connections with overseas distributors, electronics retailers, sporting goods chains, gift or office channel buyers are preferred.
• Competencies: Exceptional cross-cultural communication skills, entrepreneurial mindset, high resilience under pressure and strong result orientation. Agile and clear thinking with outstanding business negotiation capabilities.
• Domain Knowledge: Familiar with international trade terms and brand overseas expansion processes. Knowledgeable about VAT, customs duties, local regulatory compliance and B2B contractual legal risks in target markets.