RTM Manager - 经销商管理经理

本岗位负责制定并推动全国Route-to-Market（RTM）策略的落地执行，核心聚焦经销商网络优化、盈利能力提升及费用效能管理。该岗位将作为经销商管理卓越运营的关键推动者，通过跨部门协作确保高效运营与可持续业务增长。 1.

Distributor

Strategy & Policy Development / 经销商策略与政策制定 Develop and implement the national distributor development strategy aligned with business growth objectives Design and maintain supporting management policies, frameworks, and governance standards to ensure consistency and scalability across regions 根据业务发展需求，制定全国经销商发展策略 设计并维护配套管理政策、框架及管控标准，确保各区域执行的一致性与可复制性 2.

Distributor Profitability

Enhancement / 经销商盈利能力提升 Assess profitability across different distributor tiers and identify improvement levers Formulate actionable plans to enhance distributor ROI and drive disciplined execution at all levels 评估不同层级经销商的盈利状况，识别改善杠杆 制定可落地的行动计划以提升经销商投资回报率，并推动各层级的有效执行 3. RTM Cost Efficiency Optimization / RTM费用效能优化 Lead initiatives to improve national RTM cost-to-serve efficiency, including but not limited to trade spending (e.g.

Purple Gold

Fund / 紫金费用) and other route-related investments Establish tracking mechanisms and KPIs to monitor and continuously improve cost effectiveness 主导全国RTM费用效能提升项目，涵盖紫金费用等渠道投入的优化 建立追踪机制与KPI体系，持续监控并改善费用使用效率 4.

Distributor Capability

Building / 经销商管理能力建设 levate overall distributor management capability through standardized tools, processes, and best-practice sharing Identify capability gaps and design targeted enablement programs 通过标准化工具、流程及最佳实践分享，提升整体经销商管理能力 识别能力短板，设计针对性的赋能方案 5.

Operational

Excellence & Cross-Functional Collaboration / 运营卓越与跨部门协作 Oversee end-to-end distributor operational processes, ensuring efficiency and compliance Partner closely with Sales, Finance, Supply Chain, and other functions to remove bottlenecks and accelerate business outcomes 把控经销商端到端运作流程，确保高效合规 与销售、财务、供应链等部门紧密协作，消除瓶颈，推动业务成果达成 6. New Channel & Business Model Exploration / 新渠道与合作模式探索 Research and evaluate emerging channel opportunities (e.g.

Special

Trade channels / 特渠) and innovative distributor collaboration models Develop standardized playbooks and guidelines, and enable nationwide rollout through training and knowledge transfer 研究并评估新兴渠道机会（如特渠等）及创新经销商合作模式 形成标准化操作手册与规范，通过培训和知识转移赋能全国推广 职位要求： Minimum 3 years of RTM experience in FMCG / Consumer Goods industry 消费品行业RTM相关工作经验 ≥ 3年 Minimum 3 years of field sales management experience at RSM or City Manager level RSM / 城市经理级别销售管理经验 ≥ 3年 Proven track record of leading national-level RTM transformation or optimization projects 具备推动全国性RTM项目的成功经验 Strategic Resilience – Ability to set long-term direction while navigating short-term complexities 战略定力 – 能够在短期复杂局面中坚持长期方向 Cross-Functional Collaboration – Strong stakeholder management with a track record of driving alignment across functions 跨部门协作 – 优秀的利益相关方管理能力，善于推动跨职能对齐与协同 Analytical Rigor – Data-driven mindset; able to translate insights into actionable plans 分析能力 – 数据驱动思维，能将洞察转化为可执行方案 Execution Orientation – Moves from strategy to implementation with speed and discipline 执行力 – 从策略到落地，快速且有章法 Communication – Able to influence and align diverse stakeholders effectively 沟通能力 – 能够有效影响并协调不同层级的利益相关方