Sell Through 销售渠道通路

该职位来源于猎聘 Objective of the position 职位目标：

• Lead sell-through strategy, sufficiency planning, and implementation. 负责销售通路（Sell-through）策略制定、供给充足性规划及落地执行。
• Manage variant complexity, define efficient assortment and SKU distribution strategy. 管理产品型号复杂度，制定高效的产品组合及SKU分布策略。
• Develop consumer promotion strategy and provide quarterly promotion plan guidance. 制定消费者促销策略，并提供季度促销计划指导。
• Develop trade and customer-specific maximization plans for BU （Commercial） innovation.

针对事业部（BU）商业创新项目，制定渠道及客户专项价值最大化方案。

• Identify and address ongoing improvement opportunities related to location, space, fixtures, POSM, pricing, and counseling staff.

持续识别并推动门店选址、陈列空间、展示道具、销售物料（POSM）、价格体系及导购团队等方面的优化提升机会。 Key KPIs: GTO increasing

• Market share increase
• Ebit increase
• Clear assortment in online, offline and PB
• Right GTM strategy

核心绩效指标：提升营业额（GTO），提升市场份额， 提升息税前利润（EBIT），建立清晰的线上、线下及PB渠道产品组合规划，制定并执行有效的市场进入（GTM）策略。 Requirement 人员要求

• Bachelor's degree or above. 本科及以上学历。
• Capable of conducting in-depth business analysis, with basic financial acumen and strong data sensitivity.

具备深入业务分析能力，拥有基础财务知识及较强的数据敏感度。

• Strong logical thinking ability and capability to think through complex issues. 具备优秀的逻辑思维能力，能够系统性分析并解决复杂问题。
• Strong ownership and accountability for assigned responsibilities. 具备较强的主人翁意识和责任感，对职责范围内的工作结果全面负责。
• Strong capability in using office software, including Word, Excel, and PowerPoint. 熟练使用办公软件，包括Word、Excel及PowerPoint。
• Capable of communicating in English and using English as a formal working language. 具备良好的英语听说读写能力，能够将英语作为正式工作语言进行沟通与协作。
• Strong understanding of offline customers and channel clusters, with the ability to drive execution and follow-through.

深刻理解线下客户及渠道集群特点，具备较强的执行推进和结果跟进能力。

• Deep understanding of, or strong willingness to learn about, laundry care products. 对衣物洗护品类具有深入理解，或具备强烈的学习意愿并愿意持续提升相关专业知识。