资深公关顾问，汽车组（social）

该职位来源于猎聘 WHO WE’RE LOOKING FOR A Senior Consultant in the Beijing Consumer Team serves as a primary day-to-day client contact with a strong focus on Social Communication and Digital PR. He/she manages the flow of work and information across integrated projects and ensures alignment between strategic objectives and execution.

PRIMARY RESPONSIBILITIES Client

• Serve as key day-to-day client contact for social and digital communication matters
• Provide client counsel on social strategy, creative concept, content direction, and digital PR initiatives linked to broader strategic plans
• Lead small to mid-sized social or digital PR projects/campaigns/video shooting and editing independently, ensuring smooth delivery and quality control
• Proactively generating new ideas to strengthen social presence and digital PR impact
• Assist in the development and management of project budgets
• Maintain budget trackers to ensure approved scopes are respected
• Conduct and manage the flow of information necessary to analyze client issues

Social Communications

• Develop social communication plans (incl. but not limited VW brand social communication and VW Brand CEO social communication), digital PR proposals, content strategies and presentation materials. Ensure consistent brand tone and messaging across digital platforms
• Translate brand strategy into platform-appropriate messaging and content planning
• Manage multiple social and digital projects from concept to execution, ensuring timelines and budgets are met
• Generate ideas for digital storytelling, social engagement, and online amplification
• Plan and execute social projects or campaign-based initiatives aligned with brand objectives
• Support digital PR outreach strategies, including new media and KOL collaboration
• Manage external vendors when required for digital or content production
• Review and edit client-facing deliverables to ensure clarity and strategic alignment Team Collaboration
• Be clear about business and communication objectives to support effective project delivery
• Provide guidance on work structure and logical flow during project execution
• Serve as a collaborative leader within project teams
• Contribute to agency development initiatives and support new business when required
• Continually update manager on project progress and key risks
• Represent the agency professionally in internal and external settings Administrative Support
• Track time and ensure accurate project documentation
• Support budgeting processes where required
• Perform necessary administrative tasks related to project execution QUALIFICATIONS Education: Bachelor’s Degree or above
• At least 4+ years of experience in social communication, auto practice will be pluspreferred
• Strong understanding of social media ecosystems (WeChat, Weibo, Xiaohongshu, Douyin, etc.)
• Proven experience in social projects, campaign execution, social video planning and shooting management
• Strong copywriting and storytelling skills in both Chinese and English
• Ability to independently lead small to mid-sized projects with minimal supervision
• Experience in managing brand social accounts and digital communication programs
• Ability to translate strategic direction into structured social communication frameworks
• Strong project ownership with minimal supervision
• Excellent written and verbal communication skills (Chinese and English preferred)
• Sound judgment and problem-solving ability
• Can work independently and collaboratively across teams
• Attention to detail and quality
• Proficient in Microsoft Office and digital research/AI tools